Originally published on HBI Sustains

As part of an agreement with FESA, with a goal to prevent youth violence in socially vulnerable areas of the country, in 2014 HanesBrands ground on its sports complex “Viviendo Verde” (Green for Good) at its Textiles and Socks site in San Juan Opico, El Salvador. Funded by its Green for Good program, the complex now consists of a high-quality soccer field, basketball courts and volleyball fields.

HanesBrands launched its global Green for Good program in 2010 – a unique project that uses savings from its recycling efforts to fund vital community improvement projects. 

“We know that by promoting sports, we contribute to shaping better citizens, who are more committed to the principles of teamwork, solidarity and discipline, and will hold strong values necessary to build a better El Salvador,” said Ingrid Sánchez Landos, superintendent of sustainability – HanesBrands El Salvador.

This partnership creates opportunities where local schools lack sports infrastructure. For both soccer academies, FESA provided all the support for sports training, including physical trainers, nutritionists and psychologists, to foster the resilience and values of the students.

“This was the first time that FESA launched a soccer school in alliance with a textile company in these locations,” said Jorge Bahaia, president of FESA.

More than a dozen students from HanesBrands’ soccer schools have demonstrated strong athletic abilities and now are playing in the professional national league, with five of them receiving school and university grants.

Mauricio Guzmán, a seventh grader at FESA’s high-performing school for athletes said, “We are thankful to HanesBrands for granting us the opportunity to improve our athletic performance while we play, learn values, and help us reach our dreams.”

HanesBrands wants to build on decades of effort and continue being a positive force within our global communities, where 48,000 of us live, work and play. This important community work is an integral part of how we will contribute to improving the lives of at least 10 million people by 2030.

HanesBrands

HanesBrands

About HanesBrands
HanesBrands (NYSE: HBI) makes everyday apparel that is known and loved by consumers around the world for comfort, quality and value. Among the company’s iconic brands are Hanes, the leading basic apparel brand in the United States; Champion, an innovator at the intersection of lifestyle and athletic apparel; and Bonds, which is setting new standards for design and sustainability. HBI employs 59,000 associates in 33 countries and has built a strong reputation for workplace quality and ethical business practices. The company, a longtime leader in sustainability, has set aggressive 2030 goals to improve the lives of people, protect the planet and produce sustainable products. HBI is building on its unmatched strengths to unlock its #FullPotential and deliver long-term growth that benefits all of its stakeholders.

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