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Henkel Launches New Program To Enhance Sustainability in the Heavy Vehicle and Equipment Sector

Fostering resource preservation and emission reduction in the agricultural and construction machines sector

Henkel Launches New Program To Enhance Sustainability in the Heavy Vehicle and Equipment Sector

Fostering resource preservation and emission reduction in the agricultural and construction machines sector

Published 06-25-24

Submitted by Henkel

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Henkel cleaning and metal pretreatment innovations can enable low-temperature cleaning to operate at 38°C instead of 60°C achieving significant energy reduction. 

DÜSSELDORF, Germany, June 25, 2024 /CSRwire/ - Henkel is committed to elevating awareness among agriculture and construction vehicle and equipment (heavy vehicle and equipment) designers, manufacturers, and tier suppliers about the role advanced materials can play in enabling sustainability across the value chain – from R&D to manufacturing to use in the field. The company announced its ‘Respect the Planet, Rethink Design’ program, which prioritizes four pillars of sustainability – Climate, Circularity, Safety, and Nature – and demonstrates Henkel’s enablement of them all through its cutting-edge adhesive, surface treatment, and electronic materials portfolios.

Henkel Global Market Segment Manager, Heavy Equipment, Eric Zhai explains the inspiration behind the effort, which is designed to deliver results that amplify its customers’ commitment to sustainability. “As many in our industry are aware, sustainability is a central value at Henkel; it’s in our DNA,” he shares. “Our heavy vehicle and equipment customers are aligned on these practices, too, and we think there are opportunities to collaborate for even more impactful results. Our effort aims to show manufacturers that building tough, long-lasting equipment does not have to come at the expense of responsible environmental and human safety protocols. These are not mutually exclusive ambitions, and Henkel has proven solutions that help achieve these objectives simultaneously.”

Focusing on four defined sustainability pillars, Henkel’s ‘Respect the Planet, Rethink Design’ program leverages the technology advantages of its product line to facilitate the design, build, and use of vehicles and equipment that prioritize people and the environment, while enabling robust, reliable performance. Examples include:

  • Climate – Formulas for metal cleaning processes that reduce required bath temperatures, lower chemical consumption, and decrease energy use. Structural adhesives enable lightweighting, allowing reliable bonding strength and the integration of lighter, alternative substrates for improved fuel efficiency.
  • Circularity – Certain Henkel processes enable automated dosing and material reusability. Additionally, the company is exploring renewable bio-based polyurethane hot melts, low pressure molding materials, and recycling/reuse-enabling debonding solutions.
  • Safety – Materials formulated without substances under discussion, and compliance with safety agency ratings and environmental compatibility standards protect health and well-being.
  • Nature – Natural resources like water are preserved through products and processes that reduce consumption and allow wastewater recycling.
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Henkel structural adhesives to replace welding, such as in cabin assembly, can enable lightweighting, reduced material consumption and a carbon footprint reduction up to 15%.

As a key material supplier to the agriculture and construction equipment sector, Henkel helps customers overcome barriers to sustainable design through innovative product development and consultative sustainability programs. The company has consistently shown that deep engagement with its team can deliver measurable results.

“Time and time again, we have demonstrated how our involvement at the R&D phase can drive sustainable outcomes from end to end,” says Zhai. “Examples include cleaning and metal pretreatment innovations that have enabled low-temperature cleaning to operate at 38°C instead of 60°C achieving significant energy reduction; using structural adhesives to replace welding that can provide a carbon footprint reduction up to 15%; as well as tin-free and solvent-free adhesive sealant innovations used for bonding and sealing applications”.

As part of its ‘Respect the Planet, Rethink Design’ campaign, Henkel will share application case studies, conduct technical presentations at industry conferences, and host sustainability innovation workshops with customers at global Inspiration and Technical Centers. To learn more, visit the company’s website. To schedule a sustainability workshop with Henkel, contact the team.

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About Henkel in North America
In North America, Henkel operates across its three business units: Adhesive Technologies, Beauty Care, and Laundry & Home Care. Its portfolio of well-known consumer and industrial brands includes Schwarzkopf® hair care, Dial® soaps, Right Guard® antiperspirants, Persil®, Purex®, and all® laundry detergents, Snuggle® fabric softeners as well as Loctite®, Technomelt® and Bonderite® adhesives. With sales of around 6 billion US dollars (5 billion euros) in 2019, North America accounts for 26 percent of the company’s global sales. Henkel employs approximately 9,000 people across the U.S., Canada and Puerto Rico. For more information, please visit, and on Twitter @Henkel_NA.

About Henkel
Henkel operates globally with a well-balanced and diversified portfolio. The company holds leading positions with its three business units in both industrial and consumer businesses thanks to strong brands, innovations and technologies. Henkel Adhesive Technologies is the global leader in the adhesives market – across all industry segments worldwide. In its Laundry & Home Care and Beauty Care businesses, Henkel holds leading positions in many markets and categories around the world. Founded in 1876, Henkel looks back on more than 140 years of success. In 2019, Henkel reported sales of more than 20 billion euros and adjusted operating profit of more than 3.2 billion euros. Henkel employs more than 52,000 people globally – a passionate and highly diverse team, united by a strong company culture, a common purpose to create sustainable value, and shared values. As a recognized leader in sustainability, Henkel holds top positions in many international indices and rankings. Henkel’s preferred shares are listed in the German stock index DAX. For more information, please visit

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