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Switching Paint To Include Key Sustainability Attributes

Switching Paint To Include Key Sustainability Attributes

Published 06-12-24

Submitted by Rockwell Automation

plastic water bottles
Rockwell is the first industrial company in our market space to implement a powder paint made with post-consumer recycled plastic content.

One small manufacturing change can have an incredible environmental impact.

Rockwell Automation (NYSE: ROK) is partnering with Sherwin Williams General Industrial to become the first industrial company in its market space to implement a powder paint with key sustainability attributes. Rockwell will convert most North American painted products (more than half of Rockwell’s global usage) to the Sherwin Williams paint called Powdura® ECO. Both companies have strong commitments to improving sustainability in their operations and supporting a circular economy.

Powdura ECO uses resins containing up to 25% post-consumer recycled plastic (rPETs) to reduce carbon emissions and put circular economy principles into action, ultimately helping to mitigate plastic pollution. A next-level approach to sustainability, Powdura ECO offers a remarkable solution to reducing CO2 emissions while maintaining uncompromised performance.

During the second half of FY24, Rockwell will switch over its largest volume paint, used mainly on low voltage and medium voltage motor control centers. This will transition roughly 50% of Rockwell’s global paint to a sustainable option, diverting 4.1 million water bottles annually from landfills, and saving 1,232 tons of CO2 after 10 years (based on 410,000 lbs. used annually projected from FY24 sales).

“Powdura ECO helps reduce plastic pollution by giving plastic waste a second life, reusing it as a core raw material in the coating,” said Tony Johnson, marketing manager, Sherwin-Williams.

Learn more about Rockwell’s sustainably advantaged solutions.

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Rockwell Automation

Rockwell Automation

Rockwell Automation, Inc. (NYSE: ROK), is a global leader in industrial automation and digital transformation. We connect the imaginations of people with the potential of technology to expand what is humanly possible, making the world more productive and more sustainable. Headquartered in Milwaukee, Wisconsin, Rockwell Automation employs approximately 29,000 problem solvers dedicated to our customers in more than 100 countries. To learn more about how we are bringing the Connected Enterprise to life across industrial enterprises, visit

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