By Gabi Laurent, Brand Engagement Manager
Published 06-10-24
Submitted by The Clorox Company
Culture Day at Burt’s Bees this year was even buzzier than usual as we marked our 40th birthday by reflecting on our roots and our brand’s legacy. The celebration featured co-founder Roxanne Quimby as a special guest speaker along with a day of community service and employee connection.
Burt Shavitz and Roxanne Quimby met after each abandoned city life to settle in the remote wilderness of Maine. Eking out a living as a local beekeeper, Burt’s picked up a hitchhiking Roxanne in his schoolbus-yellow pickup truck, and the two hit it off. He taught her about his bees, and she found a book of recipes they used to turn surplus beeswax into things like candles (in 1984) and lip balm (in 1991 — which turned out to be a keeper).
Culture Day 2024 brought our teammates together to not only celebrate our past but to continue our tradition of giving back to our communities. This annual tradition reinforces the Burt’s Bees brand purpose — by nature, for nature. for all.
3 ways we emerged stronger after Culture Day:
Roxanne used to say that since we take from nature, we must respect and preserve it. This celebration was a way to carry on her and Burt’s legacy of respecting nature so we can all live well.
“No one can do everything, but everyone can do something.”
Roxanne Quimby
The Clorox Company has long been committed to purpose-driven growth. We believe our purpose is clear: to champion people to be well and thrive every single day.
Our allegiance to this shared aspiration guides and inspires our company to act with swiftness and confidence toward a more socially and environmentally sustainable future. With an ambition to mobilize all of our people and brands, we strive to act as a force for positive, lasting change in three key areas:
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