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GoDaddy 2023 Sustainability Report: Our Customers | Customer Experience

GoDaddy 2023 Sustainability Report: Our Customers | Customer Experience

Published 05-29-24

Submitted by GoDaddy

GoDaddy Guides group photo.

Originally published in GoDaddy's 2023 Sustainability Report

Customer Experience

We deliver top-tier personalized support.

At every stage of an entrepreneur’s journey, we deliver leading technology and personalized support. Offering this experience enables us to foster deep relationships with our customers as we encourage entrepreneurs to realize chances taken, risks rewarded, and potential fulfilled. We know that every entrepreneur’s story is different, and that’s why we offer customized support — whether that’s thinking about business names, creating a compelling brand, building a website that draws in customers, spreading awareness, harnessing and leveraging analytics, or growing through sales.

We strive to not only satisfy but exceed our customers’ expectations and to enable our customers to realize the full value of the products and services we offer. We uphold our commitment to excellent customer service through our dedicated GoDaddy Guides, our customer support programs, and resources. These efforts deliver the right products and services at first contact, drive value, exceed expectations, foster accessibility, and support customers in ways that best fit their unique needs.

  • 21 Million: GoDaddy had 21 million customers in 2023.

Awards and Honors

Illustration of a person on an arrow heading towards a star.

GoDaddy Guides

Our GoDaddy Guides are more than customer service representatives — they’re champions, experts, sounding boards, partners, and cheerleaders. Every Guide is trained and eager to ‘wow’ our customers with an outstanding experience, whether helping with a password reset or building an entrepreneur’s complete web presence.

While our Guides handle millions of conversations per year, each interaction with a Guide is characterized by real, human interaction. Through a collection of managed service offerings, our Guides apply their deep expertise and personal knowledge to help our customers in a way that’s right for them. Our Guides are located globally and provide inregion support in several local languages. GoDaddy Guides work hard to meet the customer where they are, either through personalized service or easy-to-understand self-help tools that guide our customers through the answers to their most-asked questions.

2023 Stevie Bronze Award Customer Service Team of the Year
2023 Stevie Bronze Award: Customer Service Team of the Year

Customer Conversations and Support 

We work diligently to uphold our reputation for outstanding customer service. Our level of care for every stage of an entrepreneur’s journey is a major reason we stand out from our competitors. GoDaddy customers can choose their preferred guidance channel, including phone and text channels like webchat, WhatsApp, WeChat, SMS, and Google Chat Suggest, among others.

We learn from customer conversations to understand and improve how we show up for our customers. This commitment to continuous improvement is reflected in our customer feedback. In 2023, we achieved a Trustpilot score of 4.7 out of 5.0. Because of our dedication, our customers choose to stay with us.

2023 Stevie Gold Award Sales and Customer Service
2023 Stevie Gold Award: Sales and Customer Service

Expert Guidance 

While conversations with our GoDaddy Guides are an essential component of our customer service offerings, we also share information as thought leaders and industry experts through a wide variety of on-demand tutorials and resources. These resources are available to entrepreneurs when and where they need them. Timely, practical, and actionable information can be found on GoDaddy Resources, where all entrepreneurs (not just customers) can browse by topic or product. On third-party sites like YouTube, we host tutorials that cover the most upto-date, in-demand topics that shepherd entrepreneurs along every stage of their journeys, from starting to growing their businesses.

  • 8.5 Million: We engaged customers through more than 8.5 million inbound voice conversations and almost 5 million texts and messages in 2023.

We want to give our customers a voice to name problems and get fast solutions. That’s why we created our Voice It program. Through Voice It, GoDaddy Guides collaborate internally with our Care Product Team to address customer pain points and develop and share solutions to benefit our wider customer base.

2023 Forbes Advisor 10 Best Website Builder for Service Providers
2023 Forbes Advisor: 10 Best Website Builder for Service Providers

Ambitions for 2024 

We always aim to elevate our level of care — at every stage, for every entrepreneur and for every unique need. In 2024, we'll continue to enhance the efficiency of our customer engagements — whether in our services or ecommerce offerings — and leverage responsible use of GenAI platforms and other technological innovations.

To learn more, read our 2023 Sustainability Report.

Illustration of a person waving on a smartphone.


About this Report 

The GoDaddy 2023 Sustainability Report details our progress toward our corporate sustainability goals, strategies, and initiatives in support of our overarching corporate mission and values. Unless otherwise noted, this report reflects our corporate sustainability performance across our global operations covering the fiscal year period from January 1 to December 31, 2023. To demonstrate our commitment to transparent communication regarding our sustainability progress, we routinely share updates through our website and our annual Sustainability Report. We welcome your questions, comments, and feedback on this report by contacting

This report references the Global Reporting Initiative (GRI) Standards and includes select Sustainability Accounting Standards Board (SASB) metrics for the Internet Media and Services sector. We also disclose our contributions and progress toward priority UN SDGs. For additional information on how we align with these frameworks and key indicators demonstrating our sustainability performance, please review the Frameworks and Metrics section.

Illustration of a hand on a laptop.


GoDaddy logo



GoDaddy is empowering everyday entrepreneurs around the world by providing all of the help and tools to succeed online. GoDaddy is the place people come to name their idea, build a professional website, attract customers, sell their products and services, and manage their work. Our mission is to give our customers the tools, insights and the people to transform their ideas and personal initiative into success. To learn more about the company, visit

About GoDaddy for Good

GoDaddy focuses on making opportunity more inclusive for all in the communities where we work, live and play across the globe. We rally behind inclusive entrepreneurship and other critical local needs that empower people to succeed through philanthropic and in-kind donations, volunteerism, strategic partnerships and advocacy.

Empower by GoDaddy 

Empower by GoDaddy is GoDaddy's global community and philanthropic program equipping entrepreneurs in underserved communities with training, tools and peer networks to accelerate their journeys. GoDaddy rallies behind entrepreneurs in underserved communities by building their confidence and skills to strengthen their small business’ digital presence.  Entrepreneurs engage in customized learning experiences, work 1-1 with GoDaddy volunteer coaches and local mentors, and gain access to wrap-around services, in-kind products and networks boosting their small businesses success.

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