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CNH Brand Fuels Off-Road Dreams of Young South African Motorcyclists

CNH Brand Fuels Off-Road Dreams of Young South African Motorcyclists

Published 05-08-24

Submitted by CNH Industrial

Two people on motorbikes fist bumping

Young motorcycle enthusiasts fourteen-year-old Deruk van Aswegen and his brother Ulrich, eleven, have built an impressive track record, competing in prestigious races. Last year, their passion and determination caught the eye of CASE Construction Equipment, a brand of CNH, offering them sponsorship. Following a year of remarkable achievements, the talented young athletes are back for a second exhilarating season, sponsored once again by CASE.

This year they are branching out and competing in the National Cross Country races in South Africa. “We have a lot to learn with Cross Country," says Ulrich. "The races are two hours long, and we have to do laps for the whole duration. It is totally different from motocross, and we are still adapting."

One of the highlights for the boys this year has been wearing the new CASE branded kit. "We helped with the design, the camo was our idea," says Ulrich. "We are proud to represent CASE," adds Deruk, expressing the sense of pride and ownership they feel as ambassadors for the brand.

Two young people sat on a piece of agricultural equipment

Looking ahead, the boys remain focused on their goals and aspirations. "We both want to get podium finishes in at least one of the championships that we are competing in," says Deruk. With their sights set on success, Deruk and Ulrich are poised to continue their journey.

Supporting Deruk and Ulrich’s journey is a demonstration of CNH’s commitment to helping young people achieve their dreams, whether that be in farming, construction, or on the bike!

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Two people sat on motorbikes


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CNH Industrial

CNH Industrial

CNH Industrial (NYSE: CNHI) is a world-class equipment and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&D capabilities, and investments that enable the success of its global and regional Brands. Globally, Case IH and New Holland supply 360° agriculture applications from machines to implements and the digital technologies that enhance them; and CASE and New Holland Construction Equipment deliver a full lineup of construction products that make the industry more productive. The Company’s regionally focused Brands include: STEYR, for agricultural tractors; Raven, a leader in digital agriculture, precision technology and the development of autonomous systems; Hemisphere, a leading designer and manufacturer of high-precision satellite-based positioning, and heading technologies; Flexi-Coil, specializing in tillage and seeding systems; Miller, manufacturing application equipment; Kongskilde, providing tillage, seeding and hay & forage implements; and Eurocomach, producing a wide range of mini and midi excavators for the construction sector, including electric solutions.

Across a history spanning over two centuries, CNH has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success. As a truly global company, CNH’s 40,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world.

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