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Essity Joins United Nations Initiative To Promote Inclusive Advertising

Essity Joins United Nations Initiative To Promote Inclusive Advertising

Published 04-22-24

Submitted by Essity

Female hygiene product shown.

Originally published on Essity Newscenter

Hygiene and health company Essity continues its purpose to break barriers to well-being by joining the Unstereotype Alliance, a thought and action platform convened by UN Women, with the mission to eradicate harmful stereotypes in media and advertising content.

The Unstereotype Alliance seeks to eradicate harmful stereotypes from advertising and media to help create a more equal world. Convened by UN Women, an organization within the United Nations dedicated to gender equality and the empowerment of women, the Alliance collectively acts to empower people in all their diversity by using advertising as a force for good to drive positive change all over the world.

Essity and its brands have a long history of breaking taboos, raise awareness against bias and act for equality. For example through campaigns by its feminine care brands Bodyform/Libresse/Nosotras/Saba, and the global market leading incontinence care brand TENA, such as “Blood Normal” which was the first TV advertisement for period products to replace blue liquid with a more representative red, “Viva La Vulva” and “Befriend your Body” which helps normalize the conversation about the female body and “The Last Lonely Menopause” which encourages conversations about menopause.

Unstereotype Alliance logo.

“Essity has presence in 150 countries, and we take great responsibility in building our brands with our consumers and customers in a responsible and inclusive way. By joining the Unstereotype Alliance we want to contribute to accelerating progress and look forward to collaborating with UN Women and peers worldwide to empower people in this endeavor”, says Tuomas Yrjölä, President Global Brand, Innovation & Sustainability at Essity.

Essity has been a partner to the United Nations Foundation since 2016 with the aim of contributing to the achievement of the Sustainable Development Goals (SDGs), with Goal 5: Gender Equality being one of Essity’s prioritized SDGs. 

For information about the Unstereotype Alliance, go to:

Essity logo



Essity is a leading global hygiene and health company that develops, produces and sells Personal Care (Baby Care, Feminine Care, Incontinence Products and Medical Solutions), Consumer Tissue and Professional Hygiene products and solutions. 

Our vision is; Dedicated to improving well-being through leading hygiene and health solutions. The name Essity stems from the words essentials and necessities. Sales are conducted in approximately 150 countries under many strong brands, including the leading global brands TENA and Tork, and other brands, such as Leukoplast, Libero, Libresse, Lotus, Nosotras, Saba, Tempo, Vinda and Zewa. Essity has about 48,000 employees and net sales in 2017 amounted to approximately 12.8 bn USD (SEK 109bn, EUR 11.3bn). The business operations are based on a sustainable business model with focus on value creation for people and nature.

The company has its headquarters in Stockholm, Sweden, and is listed on Nasdaq Stockholm. Essity used to be part of the SCA Group.

About Tork

Tork is a brand of Essity. Essity is a leading global hygiene and health company that develops personal care, professional hygiene and consumer tissue products and solutions. Essity offers Tork paper towels, toilet paper, skin care products, facial tissue,  wipers, wet wipes, napkins and other hygiene products for washrooms, wash stations, healthcare areas, food and beverage handling, food preparation, manufacturing and maintenance. For more information, visit

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