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Taco Bell and Pizza Hut Are Going ‘AI-First,’ Yum!’s New Tech Chief Says

By Belle Lin

Taco Bell and Pizza Hut Are Going ‘AI-First,’ Yum!’s New Tech Chief Says

By Belle Lin

Published 04-12-24

Submitted by Yum! Brands

People walking by a Taco Bell
Yum! Brands has worked to consolidate customer data for its Taco Bell, Pizza Hut, KFC and Habit Burger Grill brands. PHOTO: MICHAEL NAGLE/BLOOMBERG NEWS

Originally published by The Wall Street Journal

Yum! Brands has a vision for “AI-powered” fast-food in which artificial intelligence shapes nearly every aspect of how its Taco Bell, Pizza Hut, KFC and Habit Burger Grill restaurants are run.

Led by Joe Park, Yum!’s new chief digital and technology officer, the fast-food giant has been increasing its investment in technology and automation. About 45%, or about $30 billion, of Louisville, Ky.-based Yum!’s sales are digital, Park said, roughly double the level in 2019.

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Yum! Brands

Yum! Brands

Yum! Brands, Inc., based in Louisville, Kentucky, has over 54,000 restaurants in more than 155 countries and territories, operating the Company’s brands – KFC, Pizza Hut and Taco Bell – global leaders of the chicken, pizza and Mexican-style food categories. The Company’s family of brands also includes The Habit Burger Grill, a fast-casual restaurant concept specializing in made-to-order chargrilled burgers, sandwiches and more. Yum! Brands was named to the 2021 Dow Jones Sustainability Index North America and was ranked on Newsweek’s list of 2021 America’s Most Responsible Companies. In 2022, Yum! Brands was named to 3BL Media’s 100 Best Corporate Citizens.

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