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How To Engage Your Customers and Employees in Your Sustainability Efforts

Tuesday, 9 April 2024 1:00pm EDT / 10:00am PDT / 6:00pm BST / 7:00pm CEST

How To Engage Your Customers and Employees in Your Sustainability Efforts

Tuesday, 9 April 2024 1:00pm EDT / 10:00am PDT / 6:00pm BST / 7:00pm CEST

Published 04-08-24

Submitted by FedEx Corporation

People planting trees outdoors.

Communicating with your employees and customers about your sustainability efforts is crucial to demonstrating your commitment to doing what is important for the planet. It invites them to join the action and understand the integrity of your company and brand. But how do you “talk the talk” with your employees? How do you get your customers to listen? What internal buy-in do you need to launch compelling programs?

This webinar will feature a robust panel from corporate and non-profits to discuss why engaging these audiences is impactful to business and how to go about doing that. The panel will feature speakers from FedEx, Grove Collaborative, International Paper, and the Arbor Day Foundation.

Join us and learn:

  • How to talk with your employees about your sustainability efforts
  • The hurdles others in this space have navigated and learn from their journey
  • How others have gotten their customers to listen to their sustainability efforts and how they have built brand loyalty through those efforts
  • About the process of internal buy-in needed to create compelling programs that impact the business outcomes.

Can’t join in real time? Register anyway and we’ll send you the recording!


Mike Dupee

Chief of Operations / Vice President, Membership
Sustainable Brands

Abbie Eisenhart

Director of Corporate Partnerships
Arbor Day Foundation

Alexandra Bede

Director of Sustainability
Grove Collaborative

Alissa Campbell Shaw, EdD.

Global Community Engagement
International Paper

Rachel Kesselman

Communications Advisor, FedEx Global Citizenship

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FedEx Corporation

FedEx Corporation

FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. With annual revenue of $88 billion, the company offers integrated business solutions through operating companies competing collectively, operating collaboratively and innovating digitally as one FedEx. Consistently ranked among the world’s most admired and trusted employers, FedEx inspires its more than 500,000 employees to remain focused on safety, the highest ethical and professional standards and the needs of their customers and communities. FedEx is committed to connecting people and possibilities around the world responsibly and resourcefully, with a goal to achieve carbon-neutral operations by 2040. To learn more, please visit

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