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CNH Empowers Female Farmer in Thailand Through Tech

CNH Empowers Female Farmer in Thailand Through Tech

Published 04-05-24

Submitted by CNH Industrial

A red piece of agricultural equipment in a crop field, with a person stood to the right
CNH continues to support women like Rattawanadee in their work in the field through sustainable precision tech not only in Thailand, but across the globe.

Women are cultivating positive change in agriculture by embracing precision farming technology. One such trailblazer is 26-year-old Rattanawadee Yamsri, who is harnessing the power of connected farming through CNH to boost productivity on her family’s sugarcane farm in northeastern Thailand.

"The perception that agriculture requires immense physical strength and is more suitable for men no longer exists. Modern machinery and technology have significantly eased the physical demands of farming," she remarked.

Rattanawadee oversees various aspects of farm operations including accounting, information management, and liaison with one of the country's largest sugar producers. As a tech enthusiast, she is also empowering their farm workers by harnessing Case IH (a brand of CNH) machinery, the Austoft 9000’s built-in Advanced Farming Systems (AFS) Connect 4G telematics system.

"AFS Connect provides a comprehensive overview of the harvester’s performance, operating status, oil level, and usage notifications. This data helps me to efficiently oversee what's going on in the field, from harvesting to transportation planning. I receive notifications when a problem occurs, and can seamlessly access remote maintenance and technical support," she said.

Widely popular in Rattawanadee’s home province in Buriram (Thailand), Case IH’s harvesters offer greater harvesting capacity at a lower cost.

Matthew McDonald, SEA Precision Technology Manager at Case IH said, "AFS Connect helps farmers and farm managers get more things done. It helps them make informed decisions in real-time. Features such as auto guidance make life easier for the operator while promoting improved harvests and sustainable production practices.”

Rattawanadee’s initiative in the field is a testament to the empowering presence of women in agriculture. CNH continues to support women like Rattawanadee in their work in the field through sustainable precision tech not only in Thailand, but across the globe.

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CNH Industrial

CNH Industrial

CNH Industrial (NYSE: CNHI) is a world-class equipment and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&D capabilities, and investments that enable the success of its global and regional Brands. Globally, Case IH and New Holland supply 360° agriculture applications from machines to implements and the digital technologies that enhance them; and CASE and New Holland Construction Equipment deliver a full lineup of construction products that make the industry more productive. The Company’s regionally focused Brands include: STEYR, for agricultural tractors; Raven, a leader in digital agriculture, precision technology and the development of autonomous systems; Hemisphere, a leading designer and manufacturer of high-precision satellite-based positioning, and heading technologies; Flexi-Coil, specializing in tillage and seeding systems; Miller, manufacturing application equipment; Kongskilde, providing tillage, seeding and hay & forage implements; and Eurocomach, producing a wide range of mini and midi excavators for the construction sector, including electric solutions.

Across a history spanning over two centuries, CNH has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success. As a truly global company, CNH’s 40,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world.

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