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Making “Herstory”: Stacy’s® Pita Chips Teams Up With Barbie® To Champion Women Entrepreneurs

Making “Herstory”: Stacy’s® Pita Chips Teams Up With Barbie® To Champion Women Entrepreneurs

Published 03-26-24

Submitted by Frito-Lay North America

Barbie and Stacy's Inspiring the next generation of woman entrepreneurs

In celebration of Women’s History Month and the Mattel Inc Barbie brand’s 65th Anniversary, Stacy’s announces special-edition “Barbie-fied” Bags, consumer giveaway and donation to support the next generation of women trailblazers

Partnership comes on the heels of the announcement of the 2024 Stacy’s Rise Project winners, which includes the largest grant amount in the program’s history

PLANO, Texas, March 26, 2024 /CSRwire/ - Stacy's Pita Chips, a woman-founded brand with a longstanding legacy of supporting women entrepreneurs, has partnered with another iconic woman-founded brand, Barbie, to celebrate Women's History Month through the stories of women from past, current and future generations. United by a shared vision of uplifting women and changing “herstory,” the partnership kicks off with a limited-time offer of “Barbie” inspired Stacy’s Pita Chips packaging – with bags available in both human and Barbie sizes.

“Barbie and Stacy’s Pita Chips share a common goal of inspiring women to achieve their dreams, so this partnership is a match made in ‘herstory,’” says Rhasheda Boyd, vice president of marketing, Frito-Lay North America. “Stacy’s is proud to continue its ongoing support of women founders through the Stacy’s Rise Project, and with Barbie, we’re thrilled to extend that spotlight on the upcoming generations of aspiring women trailblazers.” United by these legacies, the brands share a passion for supporting past, current and future generations of women.

Stacy’s and Barbie Limited-Edition Bags

To honor their brand stories and celebrate Barbie’s 65th anniversary, Stacy’s is getting the full Barbie treatment with limited-edition Stacy’s Pita Chip bags. The specialty bags feature a signature Barbie-pink metallic exterior and the classic Stacy’s Simply Naked® chips inside. And the fun doesn’t stop in the snack aisle – Barbie dolls are getting their own signature bag, too. The limited-edition Barbie-fied Stacy’s Pita Chip bags will also come in a miniature size, fit perfectly for any Barbie doll.

Before specialty full-size bags are available at retailers nationwide this fall, fans can enter for a chance to win a Stacy’s Career Barbie Kit inclusive of both the full-size bags and Barbie-size mini bags, along with an exclusive Career Barbie doll and other goodies. For the chance to win a Stacy’s Career Barbie Kit, fans can like and comment on the giveaway post on @stacys Instagram on or around March 12.

Guided by the belief that when one woman rises, we all rise, Stacy’s has pledged a $100,000 donation to the mentorship nonprofit Step Up. Step Up provides mentorship and programs for girls to define their ideal destination and get there – wherever that destination may be. The donation from Stacy’s will go towards sponsoring conferences in Los Angeles, Chicago, Nashville and New York to help provide 1,000 hours of mentorship to girls of middle and high school age.

“Step Up believes mentors play a crucial role in guiding girls to their success, so we are inspired and grateful to continue our partnership with two of our mentors, Barbie and Stacy, as part of our Women’s History Month collaboration with the Barbie Dream Gap Project and Stacy’s Pita Chips,” Step Up CEO Delores Druilhet Morton said. “With this investment in the next generation, Step Up will be able to offer valuable mentorship to help girls define and achieve their unique visions of success through our career exploration conferences.”

Introducing the Stacy’s Rise Project Class of 2024

Stacy’s is also continuing to change the course of “herstory” by announcing the 2024 Class of Stacy’s Rise Project winners. This year, Stacy’s has awarded 15 North American women founders each a $25,000 grant, mentorship from Frito-Lay and PepsiCo leadership and an incomparable built-in community of powerful women. The 2024 Stacy’s Rise Project class includes:

  • Alak Nanda (Atlanta, Ga.) founded PODI Life, a brand committed to bringing the best in South Indian food to culinarily curious American tables with seasonings (made of roasted lentils, nuts, herbs and spices) and easy, one-pot comfort meals (made of organic rice, lentils, climate-smart millets and spices).
  • Delia Hughes (Westchester, N.Y.) and Lindsay Simon co-founded Tazzy, a candy brand on a mission to make candy with simple ingredients. A portion of sales from every item sold supports the fight to find a cure for Metastatic Breast Cancer.
  • Diane Garber (Chicago, Ill.) founded WillPOWER Your Day, whole-food, plant-based snacks –including Unbelieva-Brittle® Seed Crunch, and Fruit-Sweetened Truffles – that appeal to and satisfy mainstream consumers while addressing nutritional priorities of vegan and specialty shoppers.
  • Jamie Kim (New York, N.Y.) founded Jamie’s Farm, award-winning granolas baked with ghee for a luxurious flavor profile and perfectly delicate, crunchy texture.
  • Jen Caines (Boulder, Colo.) founded Moksha Chocolate, an artisan bean-to-bar chocolate company that hand-crafts chocolate in small batches with direct-trade cacao.
  • Kristen Fields (Austin, Texas) founded mmmpanadas, award-winning, better-for-you empanadas that are wholesome, delicious and really easy to heat and eat.
  • Laura Melgarejo Silva (Bend, Ore.) co-founded Altitude Beverages, zero-proof cocktails packed with functional ingredients for an unwind without the booze.
  • Martha Diaz (Sacramento, Calif.) founded Itacate Foods, dehydrated Latin meals for backcountry recreation that are all vegan or vegetarian, rehydrate quickly and bring authentic Latin flavors to the market.
  • Ms. Fields (Baltimore, Md.) founded , which offers artisan-crafted cinnamon rolls that bring warmth and indulgence to vegan-friendly lifestyles, providing decadent, cinfully delicious treats that are ready in moments.
  • Orleatha Smith (Los Angeles, Calif.) founded Sip Herbals, a pre-biotic tea that provides a gut health-supporting, caffeine-free, herbal coffee alternative made for label readers.
  • Ajoa Mintah (Waterloo, ON), founder of Four All Ice Cream, is an engineer-turned-entrepreneur who blends her education, diverse experiences, and unwavering creativity to spread the joy of ice cream to everyone, no matter their dietary preferences or restrictions.
  • K. Dee Howard (Cobourg, ON) founded Sootsoap Supply Co. to detoxify, deodorize and sanitize with the power of white charcoal, inspired by a lack of solutions for the devastating health effects of firefighter exposure.
  • Evelyne Nyairo (Calgary, AB) founded Ellie Bianca – inspired by her daughter, Eliana – with the mission of giving every woman the opportunity to embrace and own her strength and beauty, inside and out.
  • Kate Tremills (Chemainus, BC) founded Flourish Kitchen to bring easy-to-digest meals to women who desire big, joyful lives. The meals are designed to ease the stress of busy lives, while delivering all the flavour and nutrition of a home-made meal.
  • Nadia Ladak (Toronto, ON) founded Marlow on her mission to revolutionize women’s health by pioneering the first-ever lubricated tampon for smoother and more comfortable insertion.

Since 2017, Stacy’s Pita Chips has connected thousands of women founders and provided more than $1 million in funding. The annual Stacy’s Rise Project has provided grants to 75 women, as well as resources, mentoring and a thriving network. Year over year, the application numbers have continued to increase, thanks to the brand’s longstanding partnership with Hello Alice, with over 29,000 Stacy’s Rise Project applications received in five years.

For more information about Stacy's partnership with Barbie, the Stacy's Rise Project and the newest class of Stacy’s Rise Project winners, visit

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Frito-Lay North America

Frito-Lay North America

Frito-Lay North America is the $23 billion convenient foods division of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in Purchase, NY. Frito-Lay snacks include Lay's® and Ruffles® potato chips, Doritos® and Tostitos® tortilla chips and branded dips, Cheetos snacks, Stacy's® pita chips, PopCorners® popped-corn snack, SunChips® multigrain snacks and Fritos corn chips. The company operates 30+ manufacturing facilities across the U.S. and Canada, more than 200 distribution centers and services 315,000 retail customers per week through its direct-store-delivery model. Learn more about Frito-Lay at the corporate website,, on Twitter (@fritolay), on Instagram (@fritolay) and on Facebook (Frito-Lay). 

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