Published 02-15-24
Submitted by Paramount
Paramount Global (NASDAQ: PARA; PARAA), alongside its brands, industry affiliates, and community partners, orchestrated a series of impactful events in Las Vegas leading up to this past Sunday's game to shine a light on important societal issues.
Through its Content for Change (CFC) initiative, Paramount Global seeks to harness the power of content to combat bias and harmful stereotypes, transforming how the world sees people. Over the last week, Paramount Global collaborated with artists, executives, athletes and storytellers from all backgrounds to produce compelling content and host impactful conversations aimed at educating, inspiring and driving lasting change.
"Our commitment to shape content rooted in diversity, equity, and inclusion goes beyond business, leveraging our core strengths to create inspiring cultural moments and reach global audiences," says Crystal Barnes, Paramount Global's EVP of Social Impact and Environmental, Social, and Governance (ESG). "Through initiatives like Creators House, Murals for Change, and our powerful vignettes, we aim to redefine narratives, amplify underrepresented voices, and drive meaningful impact in Las Vegas and beyond."
For more information on the Content for Change program and initiatives, please visit Paramount's Content for Change website.
About Content for Change:
Paramount's Content for Change is a global company-wide, cross-brand initiative that seeks to harness the power of content to counteract racism, bias, stereotypes, and all forms of hate. Informed and inspired by BET's groundbreaking campaign, Content for Change applies scientific research, rigor, and data to transform the entire creative ecosystem across three pillars – the content the company produces, the creative supply chain that powers it, and the culture that underpins everything Paramount does. For more information, visit contentforchange.paramount.com.
About Paramount
Paramount Global (NASDAQ: PARA, PARAA) is a leading global media, streaming and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, Paramount's portfolio includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+ and Pluto TV. Paramount holds one of the industry's most extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution, and advertising solutions.
For more information about Paramount, please visit www.paramount.com and follow @ParamountCo on social platforms.
About Paramount Global
Paramount Global (NASDAQ: PARA, PARAA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, its portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV and Simon & Schuster, among others. The company delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, Paramount Global provides powerful capabilities in production, distribution and advertising solutions.
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