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Effective Consumer Sustainability Communications

Effective Consumer Sustainability Communications

Published 02-12-24

Submitted by Workiva

ESG Talk: Effective Consumer Sustainability Communications with Tensie Whelan; NYU Stern Center for Sustainable Business and Jackie Murphy; Edelman Purpose and Impact.

Tensie Whelan, Director of NYU Stern Center for Sustainable Business, and Jackie Murphy, former Managing Director of Edelman Purpose & Impact, join co-host Andie Wood to discuss a consumer brand study the two organizations partnered on around sustainability claims, exploring impact and performance across diverse consumer groups. Listen in to learn about the best practices for creating action-backed messages and promoting sustainability effectively.

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