Submitted by The Clorox Company
We enhance consumer satisfaction by delivering purpose-driven and personalized brands, creating more engaging innovation platforms and providing improved shopping experiences. With an innovation focus that extends beyond our products to our supply chain, packaging and business models, we’re tapping technology for better insights and agility and to deliver frictionless brand experiences.
* Visit www.brita.com/performance-data for more details. Substances reduced may not be in all users’ water.
AMPLIFYING SELF-CARE & LOVE
Burt’s Bees strives to provide naturally sourced, sustainable products that consumers can feel good about. That’s why the brand teamed up with author and poet Cleo Wade to create a curated gift collection born out of a mutual appreciation for self-care, empowerment and a deep love for people and the planet. Available exclusively at Target, the program reached an important multicultural, NextGen consumer and resulted in a 20% year-over-year increase in sales for the brand’s Target Holiday Program.
The Clorox Company has long been committed to purpose-driven growth. We believe our purpose is clear: to champion people to be well and thrive every single day.
Our allegiance to this shared aspiration guides and inspires our company to act with swiftness and confidence toward a more socially and environmentally sustainable future. With an ambition to mobilize all of our people and brands, we strive to act as a force for positive, lasting change in three key areas:
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