Learn what to expect from businesses that have your personal information
Submitted by Gen
WRITTEN BY Kirsten McMullen Global Privacy Compliance Program Manager
Everything you do online generates data. Every time you shop, click, scroll, like, message, play and more, you are generating data. This personal information has tremendous value to businesses. The landscape of privacy and data protection laws and regulations continues to grow more complex. Companies with global operations that wish to advance the privacy rights of individuals and enable innovative products and services must comply with these laws and deliver meaningful data security to their customers; this can be challenging for many companies and difficult for people when trying to figure out if the apps and companies that hold their data are keeping it safe.
How We Help People Protect Their Digital Lives
For Gen, empowering people to take control of their digital lives is in our DNA. Security, transparency, and accountability are built into everything we do, and products like Norton Secure VPN protect a person’s online privacy by hiding the computer’s address from websites visited from any device. Norton, a part of Gen, also offers Norton 360 Deluxe, which can prevent activity or location tracking, as well as information theft, installation of malicious programs and uninvited changes to devices. We recently launched a product donation pilot program, donating up to 5,000 of these free product licenses to survivors of domestic violence to help them recover from financial or technological abuse. These products are also donated or discounted to nonprofits through our partnership with TechSoup.
Five Ways We Help Keep Customer Data Safe
We focus on five essential elements to help keep customer data safe. Check for these key practices:
We encourage you to do a quick review of the companies and apps that have your information. Do they have systems and policies in place to keep your data secure? Will they let you delete your data? Are they explaining what personal data is collected and why? Do they respect your rights to control how your data is used?
Remember, it’s your data and it has value. Be selective about who you choose to do business with and thoughtful about what information you are providing – you have the power to exercise your rights to safety and privacy.
Gen (NASDAQ: GEN) is a global company dedicated to powering Digital Freedom through its trusted Cyber Safety brands, Norton, Avast, LifeLock, Avira, AVG, ReputationDefender and CCleaner. There's a new generation, and it's not Gen X, Y, or Z. It's Gen D: Generation Digital. Gen's family of consumer brands is rooted in providing safety for the first digital generations. Now, Gen empowers people to live their digital lives safely, privately, and confidently today and for generations to come. Gen brings award-winning products and services in cybersecurity, online privacy and identity protection to more than 500 million users in more than 150 countries. Learn more at GenDigital.com.
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