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‘A Futuristic Take on Farming’: CNH’s CR11 Combine Features in Auto & Design Magazine

‘A Futuristic Take on Farming’: CNH’s CR11 Combine Features in Auto & Design Magazine

Published 01-29-24

Submitted by CNH Industrial

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Through innovative design, farming for a more sustainable future is not only the right choice, but a stylish one too. 

The new CR11 combine harvester, product of CNH brand New Holland, was recently featured in the famed Auto & Design magazine for its new design language introduced by the company and David Wilkie, Head of Design at CNH. 

“In agriculture, everything is different,’ the article reads, ‘Vehicles are only redesigned when there is a major technical innovation that justifies the change in look. This is what is happening with the New Holland CR11 combine harvester, which in addition to being the largest ever made, also sets new standards in terms of productivity and grain loss reduction.”

With the CR11, “Form follows function”, showcasing how this innovative design also mirrors the efficiency of the machine in completing necessary tasks in the field. 

This feature in Auto & Design is a testament to the success of the CR11 design and CNH’s commitment to sustainable products by creatively challenging traditional norms in the industry. Through innovative design, farming for a more sustainable future is not only the right choice, but a stylish one too. 

Digital rough sketch of a harvester

 

"hey dad. now does it work...? graphics DYNAMICs follows the INNER PROCESS of the machine." over outline sketch and side view of harvesters.

 

Rough sketch and digital rendering of a large farming machine

 

Digital rendering of a large farm machine harvesting

 

Three models of farm machines

 

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CNH Industrial

CNH Industrial

CNH Industrial (NYSE: CNHI / MI: CNHI) is a world-class equipment and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&D capabilities, and investments that enable the success of its global and regional Brands. Globally, Case IH and New Holland Agriculture supply 360° agriculture applications from machines to implements and the digital technologies that enhance them; and CASE and New Holland Construction Equipment deliver a full lineup of construction products that make the industry more productive. The Company’s regionally focused Brands include: STEYR, for agricultural tractors; Raven, a leader in digital agriculture, precision technology and the development of autonomous systems; Hemisphere, a leading designer and manufacturer of high-precision satellite-based positioning and heading technologies; Flexi-Coil, specializing in tillage and seeding systems; Miller, manufacturing application equipment; Kongskilde, providing tillage, seeding and hay & forage implements; and Eurocomach, producing a wide range of mini and midi excavators for the construction sector, including electric solutions.

Across a history spanning over two centuries, CNH Industrial has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success. As a truly global company, CNH Industrial’s 40,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world.

For more information and the latest financial and sustainability reports visit: cnhindustrial.com

For news from CNH Industrial and its Brands visit: media.cnhindustrial.com

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