M·A·C Cosmetics Germany was proud to sponsor and be the official partner of the 27^th annual Operngala in Berlin. Held at the Berlin Opera, the event was a fundraiser for the organization Deutsche AIDS-Stiftung, which has been a longtime M·A·C VIVA GLAM grantee.

At the event, the M·A·C Germany team presented a check for 100,000€ for a new donation to support a project that Deutsche AIDS-Stiftung is leading called Cape Town Hope. This workstream will aim to directly address the HIV/AIDS pandemic by providing access to education, treatment, and ongoing support within the existing provincial and municipal health structures.

M·A·C hosted a group of 12 influencers to attend the event and represent the brand, providing them with a VIP experience with each talent getting styled with a full glam look by M·A·C Artists before the gala. Attendees included @aliciaawa, @baochiinguyen, @jeyisbaee, @oluwatolinobaa, @tschary and more, and generated over 4.5M impressions through the content they shared of the special evening, highlighting M·A·C VIVA GLAM’s support of Deutsche AIDS-Stiftung.

Learn more about M·A·C VIVA GLAM, the brand’s charitable campaign here.

M·A·C Cosmetics

M·A·C Cosmetics

About M·A·C Cosmetics

M·A·C (Make-Up Art Cosmetics) is a leading brand of professional cosmetics and part of The Estée Lauder Companies Inc. Since its creation in Toronto, Canada, over 30 years ago, the brand’s popularity has grown through a tradition of word-of-mouth endorsement from Makeup Artists, models, photographers and journalists around the world. M·A·C is now sold in over 130 countries/territories worldwide. Follow M·A·C on TikTok, Twitter, Snapchat and Pinterest (@M·A·Ccosmetics); become a M·A·C fan on Facebook (facebook.com/M·A·Ccosmetics); follow M·A·C on Instagram (instagram.com/M·A·Ccosmetics) and watch M·A·C videos on YouTube (youtube.com/M·A·Ccosmetics). For a M·A·C location near you, visit M·A·Ccosmetics.com.

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