Submitted by M·A·C Cosmetics
M·A·C Cosmetics Germany was proud to sponsor and be the official partner of the 27th annual Operngala in Berlin. Held at the Berlin Opera, the event was a fundraiser for the organization Deutsche AIDS-Stiftung, which has been a longtime M·A·C VIVA GLAM grantee.
At the event, the M·A·C Germany team presented a check for 100,000€ for a new donation to support a project that Deutsche AIDS-Stiftung is leading called Cape Town Hope. This workstream will aim to directly address the HIV/AIDS pandemic by providing access to education, treatment, and ongoing support within the existing provincial and municipal health structures.
M·A·C hosted a group of 12 influencers to attend the event and represent the brand, providing them with a VIP experience with each talent getting styled with a full glam look by M·A·C Artists before the gala. Attendees included @aliciaawa, @baochiinguyen, @jeyisbaee, @oluwatolinobaa, @tschary and more, and generated over 4.5M impressions through the content they shared of the special evening, highlighting M·A·C VIVA GLAM’s support of Deutsche AIDS-Stiftung.
About M·A·C Cosmetics
M·A·C (Make-Up Art Cosmetics) is a leading brand of professional cosmetics and part of The Estée Lauder Companies Inc. Since its creation in Toronto, Canada, over 30 years ago, the brand’s popularity has grown through a tradition of word-of-mouth endorsement from Makeup Artists, models, photographers and journalists around the world. M·A·C is now sold in over 130 countries/territories worldwide. Follow M·A·C on TikTok, Twitter, Snapchat and Pinterest (@M·A·Ccosmetics); become a M·A·C fan on Facebook (facebook.com/M·A·Ccosmetics); follow M·A·C on Instagram (instagram.com/M·A·Ccosmetics) and watch M·A·C videos on YouTube (youtube.com/M·A·Ccosmetics). For a M·A·C location near you, visit M·A·Ccosmetics.com.
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