Get the latest delivered to your inbox
Privacy Policy

Now Reading

Never Pretend To Be Something You’re Not: Meet Adam Sandoval

Never Pretend To Be Something You’re Not: Meet Adam Sandoval

Published 12-13-23

Submitted by GoDaddy

Adam Sandoval, Lead UX Designer, GoDaddy.

Originally published on GoDaddy Resource Library

By Katelyn Armas

Tell us a little bit about yourself and what you currently do at GoDaddy.

I am born and raised in Arizona and am currently living in Phoenix. I am a Lead UX Designer on the Front of Site team. My main focus is leading the visual design for our Search Engine Results Page.

Adam Sandoval with his dog on a hike.

What has driven your growth most through your career?

The biggest driver to my growth is probably a bit of self-doubt and a desire to always be growing. I remember having major impostor syndrome when I first started at GoDaddy but luckily I had a supervisor, Amine Zaydi, who really helped me grow my skills and give me confidence in my ability as a designer.

Outside of work, you have an apparel business. Would you mind sharing more about it and how it came to be?

I started my business 'Not Good' with my brother about seven months ago. We are an athletic lifestyle brand making five-star apparel for two-star athletes. The catalyst for the business was me writing "not good" on a golf ball one morning before I was heading out for a round of golf with my uncle and cousins. I told my brother: "that way, when someone finds my ball in the parking lot they will know I was never pretending to be something I am not". My brother replied "you could make a brand our of that." Within ten minutes of that conversation we purchased and started filing for an LLC.

A sampling of Adam Sandoval's merchandise from his business Not Good.

What are your biggest goals for your business with the end of the year approaching?

My biggest goal for the end of the year is to complete a lifestyle photoshoot of our first line of products and run paid advertising. I am looking to learn how to effectively market the brand.

How has GoDaddy assisted you build out your company?

GoDaddy has really assisted in helping me with showing me how everyday entrepreneurs can start anywhere. I used to think only "professionals" could start a business. I also use all GoDaddy products for the business, domains, WordPress hosting, and email. It has also been great getting to learn from others in the Employee Resource Group - GD Entrepreneurs in Tech.

Adam Sandoval and his brother shown with Not Good packaging.

What’s your motto or personal mantra?

I don't know if I have a personal mantra. But I try to not take myself to seriously and think a lot of joy can be found in having fun in life's small failures.

Are you enjoying this series and want to know more about life at GoDaddy? Check out our GoDaddy Life social pages! Follow us to meet our team, learn more about our culture (Teams, ERGs, Locations), careers, and so much more. You’re more than just your day job, so come propel your career with us.

GoDaddy logo



GoDaddy is empowering everyday entrepreneurs around the world by providing all of the help and tools to succeed online. GoDaddy is the place people come to name their idea, build a professional website, attract customers, sell their products and services, and manage their work. Our mission is to give our customers the tools, insights and the people to transform their ideas and personal initiative into success. To learn more about the company, visit

About GoDaddy for Good

GoDaddy focuses on making opportunity more inclusive for all in the communities where we work, live and play across the globe. We rally behind inclusive entrepreneurship and other critical local needs that empower people to succeed through philanthropic and in-kind donations, volunteerism, strategic partnerships and advocacy.

Empower by GoDaddy 

Empower by GoDaddy is GoDaddy's global community and philanthropic program equipping entrepreneurs in underserved communities with training, tools and peer networks to accelerate their journeys. GoDaddy rallies behind entrepreneurs in underserved communities by building their confidence and skills to strengthen their small business’ digital presence.  Entrepreneurs engage in customized learning experiences, work 1-1 with GoDaddy volunteer coaches and local mentors, and gain access to wrap-around services, in-kind products and networks boosting their small businesses success.

More from GoDaddy

Join today and get the latest delivered to your inbox