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MAC Cosmetics Commits £1 Million to Charity in Celebration of VIVA GLAM’s 30th Anniversary

By Natalia Kulak

MAC Cosmetics Commits £1 Million to Charity in Celebration of VIVA GLAM’s 30th Anniversary

By Natalia Kulak

Published 12-05-23

Submitted by M·A·C Cosmetics

Lips and two lipsticks on top of different colored stripes.
Image courtesy of PBL Magazine

Originally published by Beauty Academy Group on PBLMagazine.co.uk

This generous pledge comes as the iconic VIVA GLAM campaign celebrates its 30th anniversary, marking three decades of impactful contributions to HIV/AIDS awareness and support.

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M·A·C (Make-Up Art Cosmetics) is a leading brand of professional cosmetics and part of The Estée Lauder Companies Inc. Since its creation in Toronto, Canada, over 30 years ago, the brand’s popularity has grown through a tradition of word-of-mouth endorsement from Makeup Artists, models, photographers and journalists around the world. M·A·C is now sold in over 130 countries/territories worldwide. Follow M·A·C on TikTok, Twitter, Snapchat and Pinterest (@M·A·Ccosmetics); become a M·A·C fan on Facebook (facebook.com/M·A·Ccosmetics); follow M·A·C on Instagram (instagram.com/M·A·Ccosmetics) and watch M·A·C videos on YouTube (youtube.com/M·A·Ccosmetics). For a M·A·C location near you, visit M·A·Ccosmetics.com.

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