Insights include solutions for paper mills, materials recovery facilities, brands and communities to increase recovery of paper cups and reduce waste to landfill
Published 11-13-23
Submitted by Yum! Brands
Originally published by Closed Loop Partners
The NextGen Consortium, a leading industry collaboration managed by Closed Loop Partners, with partner brands including Starbucks, McDonald’s, The Coca-Cola Company, PepsiCo, JDE Peet’s, The Wendy’s Company and Yum! Brands, released a report with new findings to accelerate paper cup recycling in the U.S. The report, Closing the Loop on Cups: Collective Action to Advance the Recovery of Paper Cups in the U.S., assesses the role of each stakeholder across the paper cup recovery value chain––including paper mills, materials recovery facilities (MRFs), brands, consumers and local communities––and provides recommended actions to increase paper cup recovery opportunities and advance a more circular system.
Yum! Brands, Inc., based in Louisville, Kentucky, and its subsidiaries franchise or operate a system of over 60,000 restaurants in more than 155 countries and territories under the company’s concepts – Taco Bell, KFC, Pizza Hut and Habit Burger & Grill. The Company's Taco Bell, KFC and Pizza Hut brands are global leaders of the Mexican-inspired food, chicken and pizza categories, respectively. Habit Burger & Grill is a fast casual restaurant concept specializing in made-to-order chargrilled burgers, sandwiches and more. In 2024, Yum! was named to the Dow Jones Sustainability Index North America, Newsweek’s list of America’s Most Responsible Companies, USA Today’s America’s Climate Leaders and 3BL’s list of 100 Best Corporate Citizens. In 2025, the Company was recognized among TIME magazine’s list of Best Companies for Future Leaders. In addition, Taco Bell, KFC and Pizza Hut brands were ranked in the top 25 of Entrepreneur’s Top Global Franchises Ranking for 2025, with Taco Bell securing the No. 1 spot for the fifth consecutive year.
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