Businesses can now access consumer perception data for 700+ brands in the UK, US, and Australia across 15+ categories to help them measure the return on sustainability investments.
Submitted by Glow
Research platform Glow, the founding partner of the Social Responsibility Score (SRS), has released 700+ brand sustainability benchmark reports online. This extensive dataset covers the largest US, UK, and Australian brands across 15+ categories. The data has been made available through Glow’s research publication store.
The sample reports provide insights into the sustainability performance of brands and their key competitors, utilizing SRS data. The SRS service captures consumer perceptions of brands' social, environmental, and governance behavior and can be used to measure any brand in 64 markets globally. In addition to consumers, SRS can be used to assess the views of other stakeholders, such as employees and investors.
Reports are accessible across more than 15 industries/categories in each market, including automotive, food and grocery, finance, telco, and travel. Major global brands, including Google, Adidas, Toyota, McDonald’s, Coca-Cola, and sustainability leaders such as Patagonia, Dove, and Ben & Jerry’s, are all covered in this data set. The reports can be accessed at https://portal.glowfeed.com/store.
The data enables brands, advisors, and consultants to evaluate if a brand is receiving the recognition it deserves for its ESG efforts.
“This is a useful data set for anyone wanting to place a value on the sustainability efforts of businesses because it indicates whether current and potential customers appreciate those efforts”, says Mike Johnston, Managing Director of Data Products at Glow.
Julia Collins, Founder and CEO of Planet FWD, comments, “Even as the climate crisis deepens, we are seeing more and more progressive brands engage in 'greenhushing' for fear of reprisals. With six years to 2030, now, more than ever, we need the leading brands to celebrate their achievements and encourage others. We also need brands who haven't been in the fight to set climate goals and strategies. I hope this data encourages businesses to review their progress for both commercial reasons and ethical ones.”
SRS Metric available under license
The SRS metric is being made available for use by any business under license from Glow. The SRS metric is already integrated with a number of leading solutions through a range of measurement partners. Businesses wanting to use the metric can register online for more information.
Tim Clover, Glow CEO comments:
“There is a proven commercial benefit from investing in sustainability. While many businesses have active ESG programs, most fail to measure stakeholder response to these efforts, which can lead to resource misallocation, employee disengagement, and consumer switching. Every business should be empowered to quantify their progress in the eyes of stakeholders, so we are making the SRS metric available to all under license.”
For more information on licensing, visit srsmetric.com
For more information, or to arrange an interview with Tim Clover, CEO of Glow please contact PR@glowfeed.com
Glow is a research technology (‘restech’) company founded in Australia, with offices in the UK, Hong Kong and the US.
Glow is on a mission to make consumer research faster, more transparent, and easily accessible so that businesses can make better decisions that fuel their growth and support their stakeholders and the planet. Glow is a proud member of the data for good movement which encourages businesses to use data to help better the world.
Glow was the SRS metric's founding partner, using its platform and resources to launch the benchmark data set. The metric is available for licensing by any business.
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