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New Holland: Ongoing Commitment to Innovation and Sustainability

New Holland: Ongoing Commitment to Innovation and Sustainability

Published 09-20-23

Submitted by CNH Industrial

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Tomás Liceda, Commercial Director of New Holland, attended and spoke at Agro Summit, successfully showcasing CNH Industrial’s most recent innovative achievements through the CR.790 Intellisense combine and the T6.180 Methane Power tractor. 

New Holland Agriculture, a brand of CNH Industrial, understands the importance of technology, artificial intelligence, and connectivity in the field. At the start of 2023, the CR.790 Intellisense combine and the T6.180 Methane Power tractor were presented. Tomás Liceda, Commercial Director of New Holland, recently spoke at Agro Summit about these products, where vital communicators in biotechnology, finance, AgTech, and managers of institutions participated.

The CR 7.90 Intellisense combine harvester stands out for its built-in artificial intelligence, its harvesting capacity, precision, and quality. It has integrated sensors and technologies and has a data reading every 20 seconds, making preventative adjustments as harvest conditions change. With this innovation, the producer can achieve yield goals and reduce loss more efficiently than ever.

"Today, precision agriculture, connectivity, satellite imagery, are demands of any user of agricultural machinery. At New Holland, we are working with augmented reality glasses and virtual reality headsets to train our dealers and technicians without the need to disassemble a machine and to remotely support our customers when there is a malfunction. I think that today technology has been put in a central place within the agro-industrial chain," said Liceda.

This new technology provides the best results for customers through precision technology and sustainably reduces carbon emissions via the Methane Power tractors. With its presence at Agro Summit, and through the presentation of its most technologically advanced products, CNH Industrial demonstrates its firm commitment to sustainable innovation and for a bright future for farming.

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CNH Industrial

CNH Industrial

CNH Industrial (NYSE: CNHI) is a world-class equipment and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&D capabilities, and investments that enable the success of its global and regional Brands. Globally, Case IH and New Holland supply 360° agriculture applications from machines to implements and the digital technologies that enhance them; and CASE and New Holland Construction Equipment deliver a full lineup of construction products that make the industry more productive. The Company’s regionally focused Brands include: STEYR, for agricultural tractors; Raven, a leader in digital agriculture, precision technology and the development of autonomous systems; Hemisphere, a leading designer and manufacturer of high-precision satellite-based positioning, and heading technologies; Flexi-Coil, specializing in tillage and seeding systems; Miller, manufacturing application equipment; Kongskilde, providing tillage, seeding and hay & forage implements; and Eurocomach, producing a wide range of mini and midi excavators for the construction sector, including electric solutions.

Across a history spanning over two centuries, CNH has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success. As a truly global company, CNH’s 40,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world.

For more information and the latest financial and sustainability reports visit:

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