Originally published by Alicia Benson on Small Business Currents

The COVID-19 pandemic provided every business leader with a crash course in crisis communications and emergency management. While we cannot anticipate a once-in-a-century public health emergency, we must remember that emergencies and the need for quick, clear communication with team members happens more than we realize.

From natural disasters and extreme weather to civil unrest and – yes – pandemics, it is no longer a question of if an emergency will surface but when. Business leaders must take the lessons from the pandemic and continue to apply them where needed.

As we move away from the worst of the pandemic, we must look back at our actions from those hurried first few weeks. Were we clear and upfront with employees? Did we keep a regular communication schedule? Did we give appropriate updates promptly? Could employees reach someone if they were in need?

The pandemic caught many unprepared. This is no longer an excuse. Let’s look at some of the best practices for crisis communications we learned and how to apply them.

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Communications stock image Andrii Yalanskyi/Shutterstock

Keysight Technologies

Keysight Technologies

At Keysight (NYSE: KEYS), we inspire and empower innovators to bring world-changing technologies to life. As an S&P 500 company, we’re delivering market-leading design, emulation, and test solutions to help engineers develop and deploy faster, with less risk, throughout the entire product lifecycle. We’re a global innovation partner enabling customers in communications, industrial automation, aerospace and defense, automotive, semiconductor, and general electronics markets to accelerate innovation to connect and secure the world. Learn more at Keysight Newsroom and www.keysight.com.

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