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Automation’s Sustainable Potential: A Sustainable Year Story

Automation’s Sustainable Potential: A Sustainable Year Story

Published 09-12-23

Submitted by CNH Industrial

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Raven Autonomy Harvest Assist on New Holland machinery

CNH Industrial’s latest story in the A Sustainable Year series addresses its recent strategic focus on automation, more particularly on the role it may play for future generations with its potential to unlock sustainable growth for farmers.

CNH Industrial, through its brand Raven Industries (and its sub company Augmenta), has made and continues to make technological breakthroughs in automation. By collaborating to develop effective digital farming, Raven shifts its focus to fine tune its successful products even further to thrive in an ever-changing world. Thanks to Raven, CNH Industrial brands New Holland Agriculture and Case IH and farmers alike can confidently move forward into the future.

An accompanying interview with Dr. Scott A. Shearer, Professor and Chair of Food, Agricultural and Biological Engineering at Ohio State University, spotlights the necessity of automation, both to meet the growing agricultural demand and as a way to make farming more sustainable. Read the interview here:

At CNH Industrial, sustainability stewardship is one of its many strategic priorities. Automation brings significant crop yield advantages while also supporting environmental goals.

Read the story here:

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CNH Industrial

CNH Industrial

CNH Industrial (NYSE: CNHI) is a world-class equipment and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&D capabilities, and investments that enable the success of its global and regional Brands. Globally, Case IH and New Holland supply 360° agriculture applications from machines to implements and the digital technologies that enhance them; and CASE and New Holland Construction Equipment deliver a full lineup of construction products that make the industry more productive. The Company’s regionally focused Brands include: STEYR, for agricultural tractors; Raven, a leader in digital agriculture, precision technology and the development of autonomous systems; Hemisphere, a leading designer and manufacturer of high-precision satellite-based positioning, and heading technologies; Flexi-Coil, specializing in tillage and seeding systems; Miller, manufacturing application equipment; Kongskilde, providing tillage, seeding and hay & forage implements; and Eurocomach, producing a wide range of mini and midi excavators for the construction sector, including electric solutions.

Across a history spanning over two centuries, CNH has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success. As a truly global company, CNH’s 40,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world.

For more information and the latest financial and sustainability reports visit:

For news from CNH and its Brands visit:

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