Submitted by The Home Depot
ATLANTA, August 24, 2023 /CSRwire/ – The Home Depot launched a New Homeowners Hub to equip the next generation of current and future first-time homeowners with valuable resources including DIY guides, product recommendations, design inspiration and more.
According to a new survey conducted by The Home Depot in partnership with Morning Consult, home ownership is one of the most stressful milestones young people face today. Around half of millennials (53%) report worries about purchasing their first home, along with starting a family (57%) and career advancement (52%). Having to do renovations and home improvements is the most significant hesitation about becoming a homeowner, with millennials reporting that home maintenance (74%) and home improvement projects (68%) are the most stressful aspects of homeownership.
“Our research has shown that lack of proper knowledge, tools and time were the top barriers for millennials navigating home improvement projects, which is especially stressful for a generation of current and soon-to-be first-time homeowners,” said Molly Battin, senior vice president and chief marketing officer at The Home Depot. “Helping homeowners complete projects is part of our DNA, so it was a natural move to create an online resource designed to empower our customers with everything they need to confidently turn their first house into a home.”
The survey, which sampled recent homeowners or potential homebuyers born between 1981 and 2005, found that young people are willing to take on projects, but they lack the skills and know-how to tackle them:
From moving checklists to project guides, and virtual workshops to design inspiration, the online hub brings The Home Depot’s expertise directly to customers. The virtual workshops provide expert, step-by-step guidance on projects like how to paint a room, replace light fixtures, install a faucet, or replace a garbage disposal. In addition, a catalog of workshops teach the fundamentals of caring for different areas of the home from HVAC and plumbing to seasonal maintenance. Homeowners can find both livestream and on-demand options, which they can access any time and at zero cost.
For more information on the New Homeowners Hub, including tool and truck rental programs and home services details, visit www.homedepot.com/newhomeowners.
Keep up with all the latest Home Depot news! Subscribe to our bi-weekly news update and get the top Built from Scratch stories delivered straight to your inbox.
About The Home Depot
We are the world's largest home improvement specialty retailer with stores in all 50 states, the District of Columbia, Puerto Rico, U.S. Virgin Islands, 10 Canadian provinces, and Mexico.
More from The Home Depot