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Is Your ESG Communication a Walking Red Flag?

Is Your ESG Communication a Walking Red Flag?

Published 08-01-23

Submitted by 3BL

"Are there red flags in ESG communications?"

Are you struggling to effectively communicate your company's sustainability and social impact commitments? 

We've all seen businesses stumble when trying to share ESG progress. From failing to acknowledge missteps, to greenwashing their content, and even resorting to jargon that only a select few can comprehend – these mistakes can leave stakeholders feeling disconnected and incredulous of your commitments.

3BL is here to help you navigate these common communication pitfalls. We’ve compiled a list of the top 10 red flags found in ESG content and practical advice on how to fix them.

Think of red flags as mistakes that hinder stakeholder engagement. While these slips in communication are rarely intentional, they can have a significant impact on how your ESG efforts are perceived. By addressing these red flags head-on, you can ensure that your sustainability and social impact content remains engaging throughout the year and that your stakeholders will be excited to be part of your journey toward positive change.

Explore the top 10 red flags our team commonly sees in ESG content and guidance on how to avoid them now.

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3BL has revolutionized how brands share their corporate sustainability and social impact progress.

By leveraging our proprietary technology and expansive distribution network, you can easily access disparate and hard-to-reach stakeholders. And, with our best in class analytics suite, you can measure the impact of your ESG initiatives and build a positive reputation that lasts.

Our Brand Studio combines the editorial expertise of TriplePundit's sustainability communicators and the reach of 3BL’s unrivaled distribution network, so you can find new ways to tell your stories better and share them more widely across your target audiences.

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