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“360-Degree Billboard”: Crown Champions Beverage Can Circularity, Decorative and AR Credentials

By Radhika Sikaria

“360-Degree Billboard”: Crown Champions Beverage Can Circularity, Decorative and AR Credentials

By Radhika Sikaria

Published 07-27-23

Submitted by Crown Holdings, Inc.

Florian Combe
Florian Combe (All image credits: Crown)

Originally published on Packaging sites

Beverage cans are the most sustainable drink packaging format on the market, claims Florian Combe, new product development and graphics manager at Crown Bevcan EMEA. We discuss the current beverage industry trends and challenges with Combe, exploring metal cans’ green credentials.

Aluminum is hailed for its infinite recyclability. “This places the beverage can at the center of the circular economy and as the most environmentally friendly option for consumers,” says Combe.

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Decorative can design innovations that enhance
Crown is witnessing an increased interest in decorative can design innovations that enhance consumer engagement. All image credits: Crown

 

Printing technology in warehouse
Variable printing technology allows up to 24 different design variations to be printed in a single run. All image credits: Crown

 

Kristal Kola cans
Kristal Kola launched the Turkish market’s first spring water in cans, with sustainability messaging printed in Turkish and English on the can. All image credits: Crown

 

Crown Holdings, Inc. logo

Crown Holdings, Inc.

Crown Holdings, Inc.

Crown Holdings, Inc., through its subsidiaries, is a leading global supplier of rigid packaging products to consumer marketing companies, as well as transit and protective packaging products, equipment and services to a broad range of end markets. World headquarters are located in Tampa, Florida. For more information, visit www.crowncork.com.

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