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CNH Industrial’s Biking New Ground Series Is Back for 2023

CNH Industrial’s Biking New Ground Series Is Back for 2023

Published 06-16-23

Submitted by CNH Industrial

CNH Industrial’s Biking New Ground series is underway for 2023. It sees the company promoting cycling as a form of sustainable mobility. In this year’s edition, CNH Industrial participated in Italy’s Giro-E, an amateur cycling competition that follows the route of the Giro D’Italia, the country’s iconic professional road cycling race.

Significantly, the Giro-E is raced on electric bikes. Therefore, Biking New Ground is a way for CNH Industrial to affirm the importance of sustainable mobility, physical activity, environmental care and social inclusion.

Bike riders in a race.
CNH Industrial’s Biking New Ground Series is Back for 2023

The CNH Industrial team was captained by Violette Neza – one of road cycling’s rising stars. A Rwandan rider, she is a member of ‘Team Africa Rising’ – an organization supporting the development of cycling across the continent. Last year’s captain, Paola Gianotti, returned to the team as ambassador. Paola is an Italian ultra-cyclist, who holds four Guinness World Records. Alongside them were a hundred other team members, including employees, dealers and customers. The cyclists rode along winding roads, stunning coastlines and awe-inspiring mountains, battling a range of weather conditions.

Prior to the race, Violette commented: “The team is the most valuable resource we can count on, especially in times of difficulty. I am happy to be the captain! I hope to guide them whilst sharing experiences and learning from each other. And I hope to give my team the inspiration to keep working towards a more sustainable future.”

The Giro-E ended recently in Rome. But the Biking New Ground series will continue across the next few months, concluding after European Mobility Week in September.

Bike riders in a group picture with thumbs up.
CNH Industrial’s Biking New Ground Series is Back for 2023


A person riding a bike, waving.
Violette Neza, captain of the CNH Industrial team and one of road cycling’s rising stars


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CNH Industrial

CNH Industrial

CNH Industrial (NYSE: CNHI) is a world-class equipment and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&D capabilities, and investments that enable the success of its global and regional Brands. Globally, Case IH and New Holland supply 360° agriculture applications from machines to implements and the digital technologies that enhance them; and CASE and New Holland Construction Equipment deliver a full lineup of construction products that make the industry more productive. The Company’s regionally focused Brands include: STEYR, for agricultural tractors; Raven, a leader in digital agriculture, precision technology and the development of autonomous systems; Hemisphere, a leading designer and manufacturer of high-precision satellite-based positioning, and heading technologies; Flexi-Coil, specializing in tillage and seeding systems; Miller, manufacturing application equipment; Kongskilde, providing tillage, seeding and hay & forage implements; and Eurocomach, producing a wide range of mini and midi excavators for the construction sector, including electric solutions.

Across a history spanning over two centuries, CNH has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success. As a truly global company, CNH’s 40,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world.

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