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CNH Industrial’s Biking New Ground Series Is Back for 2023
CNH Industrial’s Biking New Ground Series Is Back for 2023
Published 06-16-23
Submitted by CNH Industrial
CNH Industrial’s Biking New Ground series is underway for 2023. It sees the company promoting cycling as a form of sustainable mobility. In this year’s edition, CNH Industrial participated in Italy’s Giro-E, an amateur cycling competition that follows the route of the Giro D’Italia, the country’s iconic professional road cycling race.
Significantly, the Giro-E is raced on electric bikes. Therefore, Biking New Ground is a way for CNH Industrial to affirm the importance of sustainable mobility, physical activity, environmental care and social inclusion.
The CNH Industrial team was captained by Violette Neza – one of road cycling’s rising stars. A Rwandan rider, she is a member of ‘Team Africa Rising’ – an organization supporting the development of cycling across the continent. Last year’s captain, Paola Gianotti, returned to the team as ambassador. Paola is an Italian ultra-cyclist, who holds four Guinness World Records. Alongside them were a hundred other team members, including employees, dealers and customers. The cyclists rode along winding roads, stunning coastlines and awe-inspiring mountains, battling a range of weather conditions.
Prior to the race, Violette commented: “The team is the most valuable resource we can count on, especially in times of difficulty. I am happy to be the captain! I hope to guide them whilst sharing experiences and learning from each other. And I hope to give my team the inspiration to keep working towards a more sustainable future.”
The Giro-E ended recently in Rome. But the Biking New Ground series will continue across the next few months, concluding after European Mobility Week in September.
CNH Industrial
CNH Industrial
CNH Industrial (NYSE: CNHI) is a world-class equipment and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&D capabilities, and investments that enable the success of its global and regional Brands. Globally, Case IH and New Holland supply 360° agriculture applications from machines to implements and the digital technologies that enhance them; and CASE and New Holland Construction Equipment deliver a full lineup of construction products that make the industry more productive. The Company’s regionally focused Brands include: STEYR, for agricultural tractors; Raven, a leader in digital agriculture, precision technology and the development of autonomous systems; Hemisphere, a leading designer and manufacturer of high-precision satellite-based positioning, and heading technologies; Flexi-Coil, specializing in tillage and seeding systems; Miller, manufacturing application equipment; Kongskilde, providing tillage, seeding and hay & forage implements; and Eurocomach, producing a wide range of mini and midi excavators for the construction sector, including electric solutions.
Across a history spanning over two centuries, CNH has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success. As a truly global company, CNH’s 40,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world.
For more information and the latest financial and sustainability reports visit: cnh.com
For news from CNH and its Brands visit: media.cnh.com
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