Marking its 50th Birthday, Company Releases “Driving Passions” Portrait Series
Submitted by FedEx Corporation
MEMPHIS, Tenn., June 2, 2023 /CSRwire/ — FedEx Corp. (NYSE: FDX) partnered with legendary photographer Annie Leibovitz on an iconic storytelling series to celebrate the company’s 50th birthday on April 17. Named Driving Passions, this collection incorporates the power and possibilities of FedEx by showcasing three small businesses that represent the startups, innovators, and legends in the making—individuals and teams intrinsically connected by the innovative FedEx spirit bridging now and the next 50 years. The collection will be available on FedEx.com and on display at the Memphis International Airport.
“This campaign is an opportunity to celebrate our customers—the entrepreneurs and visionaries of tomorrow,” explained FedEx Chief Customer Officer, Brie Carere. “These three FedEx small business customers were chosen to be photographed to serve as a direct reflection of the modern FedEx brand— inclusive, innovative, and intelligent.”
Driving Passions portrait series tells the story of how the visionary founder of FedEx, Frederick W. Smith, brings the support and dream of entrepreneurship to small businesses full circle.
“Every day, these entrepreneurs break barriers and change lives with their innovative ideas, commitment to their customers, and products,” added Carere. “These photographs capture their essence in a way that is both authentic and inspiring.”
Lifting up customers has been the company’s top priority over the past 50 years, and it will continue to remain front and center as FedEx moves into the next 50.
FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. With annual revenue of nearly $90 billion, the company offers integrated business solutions through operating companies competing collectively, operating collaboratively and innovating digitally as one FedEx. Consistently ranked among the world's most admired and trusted employers, FedEx inspires its more than 500,000 employees to remain focused on safety, the highest ethical and professional standards and the needs of their customers and communities. FedEx is committed to connecting people and possibilities around the world responsibly and resourcefully, with a goal to achieve carbon-neutral operations by 2040. To learn more, please visit fedex.com/about.
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