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Interest in Corporate ESG Progress Is Growing, but Can Businesses Meet Increasing Consumer Expectations?

Interest in Corporate ESG Progress Is Growing, but Can Businesses Meet Increasing Consumer Expectations?

Published 05-25-23

Submitted by 3BL

Consumer Insights & Sustainability Benchmark

Across demographic, socio-economic, and political perspectives one thing continues to ring true: environmental, social, governance (ESG) issues matter to consumers.

According to recent research by 3BL and TriplePundit in partnership with Glow, two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication.

Our Consumer Insights & Sustainability Benchmark reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers. This research also offers solutions for companies looking to build a deeper connection with stakeholders around their ESG initiatives.

As consumers are searching for companies to align their values with, they are ready to be part of the “talk” and “walk” to drive a better future, and they are heavily relying on businesses to stir more action. Consumers understand the problem and can visualize a healthy sustainable future, but they need help from businesses to show them how to get there.

The insights in this research provide businesses with vital information to strengthen their ESG communications. Syncing your messaging with your consumers reduces skepticism, establishes trust, and builds a long-lasting relationship of positive engagement.

Download the Consumer Insights & Sustainability Benchmark for a deep analysis of consumer interest, expectations, and actions to strengthen your ESG communication.

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3BL has revolutionized how brands share their corporate sustainability and social impact progress.

By leveraging our proprietary technology and expansive distribution network, you can easily access disparate and hard-to-reach stakeholders. And, with our best in class analytics suite, you can measure the impact of your ESG initiatives and build a positive reputation that lasts.

Our Brand Studio combines the editorial expertise of TriplePundit's sustainability communicators and the reach of 3BL’s unrivaled distribution network, so you can find new ways to tell your stories better and share them more widely across your target audiences.

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