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CASE Dealer Supports Team Rubicon Disaster Relief Efforts in Selma, Alabama

CASE Dealer Supports Team Rubicon Disaster Relief Efforts in Selma, Alabama

Published 05-10-23

Submitted by CNH Industrial

Two people in safety vests and hats standing on a CASE front-loader. Debris all around them.
CASE Dealer Supports Team Rubicon Disaster Relief Efforts in Selma, Alabama 

Tidewater Equipment, a CASE Construction Equipment dealer in the Southeastern United States, has donated equipment and support for Team Rubicon's recent tornado disaster response and recovery efforts in Selma, Alabama.

In January, multiple tornadoes hit the Southeastern United States. One of which was a category F3 tornado that touched down in Selma, Alabama — a city that was still recovering from 2020’s Hurricane Zeta, and the tornadoes of 2021. The storm hit the city hard, leaving vehicles overturned in the streets, homes destroyed, and lives lost. Team Rubicon, a veteran-led volunteer humanitarian organization, having already deployed to Selma in recent years on a multi-year rebuilding program, knew that it was time for action.

Tidewater Equipment provided three CASE TV370 compact track loaders, equipped with buckets and root grapple attachments to help Team Rubicon with the intense cleanup operation. The machines ensured that Team Rubicon had the support needed to complete their mission.

"As a company with locations and customers throughout the Southeastern United States, we understand the realities that catastrophic weather can bring,” said Kevin Pittman, Manager of Construction Equipment and Equipment Rental Divisions at Tidewater Equipment. “We recognize the noble work of Team Rubicon and the relief they bring to help rebuild communities when disaster strikes. Tidewater Equipment was honored to provide machines to make their tough work just a little bit easier."

A perons walking towards a CASE front loader, damaged houses and a truck behind them.
CASE Dealer Supports Team Rubicon Disaster Relief Efforts in Selma, Alabama 

Tidewater Equipment has been a trusted equipment dealer for over 70 years, with a commitment to providing quality equipment and service to their customers. The company's newest location in Enterprise, Alabama donated the equipment for this Team Rubicon operation and to support their local community.

"Our partnership with CASE allows us to provide the best equipment to our customers, and to those in need during disaster relief efforts. We appreciate the opportunity to support Team Rubicon and their efforts to rebuild communities impacted by this terrible storm system," said Pittman.

CNH Industrial brand CASE also appreciates Tidewater Equipment's partnership and the support they have given to help provide equipment to disaster relief efforts during hurricane season. With the recent extreme weather and tornadoes that have impacted the region, it is vital to have strong partnerships like the one between Tidewater Equipment and CASE to help support those in need.

"Our dealers are critical partners in helping us provide equipment to those who need it most,” said Terry Dolan, Vice President, North America, CASE Construction Equipment. “We are proud to work with Team Rubicon, Tidewater Equipment and our other dealers to support disaster relief efforts and to provide the best equipment to help rebuild communities impacted by natural disasters."

Team Rubicon serves global communities before, during, and after disasters and crises. Founded in 2010, the organization has deployed across the United States and around the world to provide immediate relief to vulnerable communities who have been impacted by hurricanes, tornadoes, COVID-19 and more.

CASE first partnered with Team Rubicon in 2015 to develop a heavy equipment training program for its volunteers for the safe and effective use of construction equipment in disaster operations. For more information on the partnership between CASE and Team Rubicon to support communities in response to natural disasters, visit

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CNH Industrial

CNH Industrial

CNH Industrial (NYSE: CNHI) is a world-class equipment and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&D capabilities, and investments that enable the success of its global and regional Brands. Globally, Case IH and New Holland supply 360° agriculture applications from machines to implements and the digital technologies that enhance them; and CASE and New Holland Construction Equipment deliver a full lineup of construction products that make the industry more productive. The Company’s regionally focused Brands include: STEYR, for agricultural tractors; Raven, a leader in digital agriculture, precision technology and the development of autonomous systems; Hemisphere, a leading designer and manufacturer of high-precision satellite-based positioning, and heading technologies; Flexi-Coil, specializing in tillage and seeding systems; Miller, manufacturing application equipment; Kongskilde, providing tillage, seeding and hay & forage implements; and Eurocomach, producing a wide range of mini and midi excavators for the construction sector, including electric solutions.

Across a history spanning over two centuries, CNH has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success. As a truly global company, CNH’s 40,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world.

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