New report reveals the tensions that businesses are navigating amidst polarization and an economic downturn
Submitted by Benevity
SAN DIEGO, May 10, 2023 /CSRwire/ - Benevity Inc., the leading provider of global corporate purpose software, today released its annual edition of The State of Corporate Purpose, uncovering the trends shaping the future of corporate social responsibility (CSR) in the workplace based on proprietary data and insights from its community of purpose-driven brands.
Launched at Benevity Live!, the company’s flagship conference, the report from Benevity Impact Labs highlights trends shaping CSR in 2023, such as polarization in the workplace; a heightened desire for diversity, equity and inclusion; the future of environmental, social and governance (ESG) reporting; and an emerging trend of “quiet giving” – all within the context of increasing stakeholder expectations and the need to deliver bottom line results during difficult economic times.
“As companies face the global economic downturn, they can’t overlook employees’ and other stakeholders’ continued desire to have a positive impact on the world,” said Sona Khosla, Benevity’s Chief Impact Officer and head of Benevity Impact Labs. “For the past few years, companies have leaned into their values and proven they can be a force for good in the world when it’s needed most. Businesses who resist pullbacks in CSR and DEI in the face of economic pressures will be poised to navigate this year with greater business resilience and positive societal impact.”
Key Findings and Trends from this year’s State of Corporate Purpose include:
To learn more about the corporate purpose trends shaping companies and the employee experience in the year ahead read the State of Corporate Purpose 2023 here.
Benevity, a certified B Corporation, is the leader in global corporate purpose software, providing the only integrated suite of community investment and employee, customer and nonprofit engagement solutions. Recognized as one of Fortune’s Impact 20, Benevity offers cloud solutions that power purpose for many iconic brands in ways that better attract, retain and engage today’s diverse workforce, embed social action into their customer experiences and positively impact their communities. With software that is available in 22 languages, Benevity has processed more than $12 billion in donations and 58 million hours of volunteering time to support 418,000 nonprofits worldwide. The company’s solutions have also facilitated 900,000 micro-actions and awarded 1.2 million grants worth $18 billion. For more information, visit benevity.com.
About Benevity Impact Labs
Benevity Impact Labs is a social innovation hub bringing new data, research and insights to help companies, nonprofits and individuals accelerate their impact and drive greater inclusion. With unparalleled access to the world’s most iconic brands, Benevity Impact Labs combines Benevity’s robust data and insights with third-party research to report on the top trends shaping corporate purpose and measure the full range of impact from their strategies and investments.
Maggie Crouch│Walker Sands, for Benevity│email@example.com
Benevity's microdonation software is the engine for socially responsible businesses to engage their customers, employees and others (such as their supply chain or advertisers) in optional charitable giving. Benevity lets companies embed user-directed, tax-receiptable donations and corporate matching programs into their existing transaction environments, using their own brands and systems. Benevity makes it easy for companies to build authentic and impactful cause marketing, workplace giving and other social responsibility initiatives that increase engagement, brand differentiation and return on investment, while tying directly to business activities that drive the company's bottom line. Benevity's goal is to help build user-driven giving opportunities into all types of existing online interactions to involve customers and employees in giving to causes they care about; building greater loyalty, differentiation and customer and employee stickiness. Benevity wants to help companies and their customers, employees and partners turn "feel good" into real good, and change the landscape of philanthropy in the process.
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