Originally published by Forbes.com on April 26, 2023

Anyone who has ever watched the hot rolling process in a steel mill will instantly understand the color palette of the Salzgitter AG brand, one of the largest steel producers in Europe. The bright, glowing orange at the center is surrounded by a tempering blue-grey symbolizing its core identity: people, steel and technology.

The German giant recently relaunched its brand to reflect its strategic vision to become the leader in circular economy solutions, hence the circular logo with a triad of people, steel and technology in the center. Three elements – circular mindset, pioneering partnerships and sustainability solutions – are needed to bring the strategy to life

“Our mission is to transform the industry, so we can produce steel without emitting CO2,” said Gunnar Groebler, CEO and Chairman of the Executive Board of Salzgitter AG. “Currently, about two tons of CO2 are emitted per ton of steel produced in the traditional way. By replacing coal with hydrogen we aim to reduce emissions to virtually zero. We’ll be delivering green steel as of 2025.”

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