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Case IH Invests in Technology and Professional Training

Case IH Invests in Technology and Professional Training

Published 04-12-23

Submitted by CNH Industrial

Two red tractors in a farm field, setting sun in the distance and red digital lights behind them.
Case IH invests in technology and professional training

Agribusiness is an area that has undergone major technological developments in recent years. Decisions made in the field are increasingly being based on data management and digital processes. With that, the industry is looking towards a more efficient, technological and autonomous tomorrow.

Preparing the job market for these changes is essential and CNH Industrial brand Case IH is committed to empowering young people and adults to use new technologies and solutions in the field. As a part of its mission, the brand recently attended Tecnoshow Comigo, a fair held in Rio Verde, Goiás, Brazil. It brought its complete portfolio of machines and solutions. And offered free training courses throughout the event.

The classes were held by the brand's aftermarket team in a mobile workshop equipped with special diagnostic tools. Topics included: "Automation of harvesters – concepts and applicability" and "Smart Planting Solution – XactPlanting”.

A group of people in white chairs listening to a presenter, an open truck behind them with an awning, CaseIH logos.
Case IH invests in technology and professional training

"These courses are a small demonstration of how we are preparing to train professionals who either currently or want to work in the field. We have face-to-face and distance learning courses throughout the year for our clients and we recently launched a major project in partnership with Senai and Senar in Mato Grosso, which we will expand to other states," said Eduardo Penha, Case IH's Director of Marketing and Communication for Latin America.

Case IH also brought a space totally dedicated to technological solutions to the show. A leader in the Digital Agriculture revolution, the brand created an environment with various demonstrations and experiences. These included augmented reality headsets to show its machines; simulators from its AGXTEND portfolio, which offers a set of applications, components and services with digital solutions for all stages of the cultivation cycle; and an AFS Connect operating room, showcasing Case IH’s data management and monitoring tools in real time.

A person in VR headset, using controllers. "AFS connect" sign behind them.
Case IH invests in technology and professional training
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CNH Industrial

CNH Industrial

CNH Industrial (NYSE: CNHI) is a world-class equipment and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&D capabilities, and investments that enable the success of its global and regional Brands. Globally, Case IH and New Holland supply 360° agriculture applications from machines to implements and the digital technologies that enhance them; and CASE and New Holland Construction Equipment deliver a full lineup of construction products that make the industry more productive. The Company’s regionally focused Brands include: STEYR, for agricultural tractors; Raven, a leader in digital agriculture, precision technology and the development of autonomous systems; Hemisphere, a leading designer and manufacturer of high-precision satellite-based positioning, and heading technologies; Flexi-Coil, specializing in tillage and seeding systems; Miller, manufacturing application equipment; Kongskilde, providing tillage, seeding and hay & forage implements; and Eurocomach, producing a wide range of mini and midi excavators for the construction sector, including electric solutions.

Across a history spanning over two centuries, CNH has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success. As a truly global company, CNH’s 40,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world.

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