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Case Launches Project LEAD To Promote Rural Entrepreneurship in India

Case Launches Project LEAD To Promote Rural Entrepreneurship in India

Published 03-15-23

Submitted by CNH Industrial

CASE launches Project LEAD to promote rural entrepreneurship in India

CASE Construction Equipment, a brand of CNH Industrial, has launched a new CSR initiative, LEAD (Livelihood & Entrepreneurship Awareness Development), to encourage entrepreneurship among rural youth in India. The project highlights alternative avenues for income generation in the agriculture and infrastructure sectors through awareness and training programs. In the first year, the brand is aiming to impact over 30,000 young aspirants across more than 3000 villages.

The LEAD project will go door-to-door to raise awareness amongst young people about entrepreneurial ventures in local regions across India, under agriculture, rural industries (poultry, dairy, bee farming, and fisheries) and rural infrastructure (road construction initiatives and irrigation). The initiative focuses on interacting with the youth there to stem mass migration to urban areas in search of jobs and also encourage reverse migration.

Mr. Sunil Puri, Managing Director and Mr. Puneet Vidyarthi, Head of Marketing, CASE Construction Equipement flagging off LEAD project

Speaking about the project, Mr. Sunil Puri, Managing Director, CASE, India and SAARC, said, "As a socially responsible brand, we are delighted to introduce one more CSR initiative to promote entrepreneurship amongst the youth. We firmly believe that rural entrepreneurship is a crucial driver of inclusive economic growth in India. Through Project LEAD, we aim to provide the necessary tools and resources to local communities to contribute towards the country’s economic progress. The program will also help aspirational young people from rural India to become self-reliant.”

Against the backdrop of challenges such as unemployment and economic disparity in rural areas, CASE has committed to supporting the development of rural entrepreneurship in India. The brand is working alongside local stakeholders to help find innovative solutions to the unique problems faced by the communities.

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CNH Industrial

CNH Industrial

CNH Industrial (NYSE: CNHI / MI: CNHI) is a world-class equipment and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&D capabilities, and investments that enable the success of its global and regional Brands. Globally, Case IH and New Holland Agriculture supply 360° agriculture applications from machines to implements and the digital technologies that enhance them; and CASE and New Holland Construction Equipment deliver a full lineup of construction products that make the industry more productive. The Company’s regionally focused Brands include: STEYR, for agricultural tractors; Raven, a leader in digital agriculture, precision technology and the development of autonomous systems; Hemisphere, a leading designer and manufacturer of high-precision satellite-based positioning and heading technologies; Flexi-Coil, specializing in tillage and seeding systems; Miller, manufacturing application equipment; Kongskilde, providing tillage, seeding and hay & forage implements; and Eurocomach, producing a wide range of mini and midi excavators for the construction sector, including electric solutions.

Across a history spanning over two centuries, CNH Industrial has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success. As a truly global company, CNH Industrial’s 40,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world.

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