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Super Soul Party and Hanes for Good™ Create a Super Bowl Experience for Homeless
Hanes partnered with Super Soul Party to provide comfort and essentials to hundreds of people who are homeless at eight simultaneous Super Bowl parties across the country.
Super Soul Party and Hanes for Good™ Create a Super Bowl Experience for Homeless
Hanes partnered with Super Soul Party to provide comfort and essentials to hundreds of people who are homeless at eight simultaneous Super Bowl parties across the country.
Published 02-23-23
Submitted by HanesBrands
Originally published on HBI Sustains.com
In 2017, Super Soul Party creator, Meir Kay, saw a homeless man in New York City who didn’t want a handout. The man held a cardboard sign simply asking to be seen. Meir offered him a meal and conversation. That encounter sparked the creation of Meir’s non-profit, Super Soul Party, that gives the homeless population a safe place to connect with their community.
On Super Bowl Sunday, Hanes partnered with Super Soul and sponsored ‘dignity bags’ filled with socks, sweatshirts and other necessities for 500 homeless people who attended parties across the country.
“These parties offer people who are homeless a meal, a haircut, and a chance to socialize during a football game,” says Meir. “Simply put, it offers humanity.”
Comforting people in times of crisis and uncertainty is a key piece of our People pillar, explains Chris Fox, chief sustainability officer. “This is a great opportunity to connect with the people we serve in our communities not only with product, but with real conversation,” he says.
Our associates who volunteered their time are creating a more comfortable world for every body.
To learn more about HanesBrands commitment to being a positive force within our communities, click here.
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About HanesBrands
HanesBrands (NYSE: HBI) makes everyday apparel that is known and loved by consumers around the world for comfort, quality and value. Among the company’s iconic brands are Hanes, the leading basic apparel brand in the United States; Champion, an innovator at the intersection of lifestyle and athletic apparel; and Bonds, which is setting new standards for design and sustainability. HBI employs 59,000 associates in 33 countries and has built a strong reputation for workplace quality and ethical business practices. The company, a longtime leader in sustainability, has set aggressive 2030 goals to improve the lives of people, protect the planet and produce sustainable products. HBI is building on its unmatched strengths to unlock its #FullPotential and deliver long-term growth that benefits all of its stakeholders.
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