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CNH Industrial and Lavazza Imagine a New Era of Coffee Harvesting

CNH Industrial and Lavazza Imagine a New Era of Coffee Harvesting

Published 02-01-23

Submitted by CNH Industrial

CNH Industrial and Lavazza Imagine a New Era of Coffee Harvesting

CNH Industrial and Lavazza have challenged students to imagine the coffee harvesters of the future. From 16 January to 13 February, six advanced design renders will be on display at the Nuvola Lavazza – the headquarters of Turin’s world-famous coffee brand. They have been created by 18 students studying a master’s degree in Transportation Design at the European Institute of Design (IED) in Turin.

The students were divided into six teams and placed under the guidance of David Wilkie and Guido Bianco of CNH Industrial Design, along with Florian Seidl, Lavazza Group Design Manager. They considered the topic of semi-industrial coffee harvesting, analysing the constraints and potential of small-scale cultivation, dealing with considerable altitudes and slopes.

The proposals focused on the deconstruction of technical machinery of considerable size, to adapt them to smaller plantations. This downsized type of machinery picks up an astonishing 70 percent of coffee beans, compared to the traditional harvesting machines used in normal plantations.

CNH Industrial and Lavazza Imagine a New Era of Coffee Harvesting

The challenge was, then, not just a simple styling operation on existing design. But rather consisted of research and definition of innovative layouts and technical solutions. It was also an exploration of intelligent propulsion methods and sustainable materials.

Florian Seidl said, “The project represented a wonderful opportunity for discussion, which, through the wide range of cues and ideas, allowed us to broaden our gaze towards new and unexpected perspectives. Discovering how the students were able to explore and address the needs that gradually arose in the context of coffee harvesting was a fantastic experience and a source for new inspiration.”

CNH Industrial and Lavazza Imagine a New Era of Coffee Harvesting

David Wilkie, Head of Industrial Design at CNH Industrial, said: “The CNH Industrial Design Center, together with Lavazza, has collaborated with the European Institute of Design to give students the opportunity to discover the industrial world of coffee harvesting. Young students are the key to the future and are open to new technologies. They can, therefore, produce new ideas out of the box, just as the IED designers have done here with their innovative designs.”

This innovation-led approach is shared by CNH Industrial brand New Holland Agriculture. The brand was impressed by the creativity and enthusiasm of the students, who are essential to the future of the agriculture industry.

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CNH Industrial

CNH Industrial (NYSE: CNHI) is a world-class equipment and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&D capabilities, and investments that enable the success of its global and regional Brands. Globally, Case IH and New Holland supply 360° agriculture applications from machines to implements and the digital technologies that enhance them; and CASE and New Holland Construction Equipment deliver a full lineup of construction products that make the industry more productive. The Company’s regionally focused Brands include: STEYR, for agricultural tractors; Raven, a leader in digital agriculture, precision technology and the development of autonomous systems; Hemisphere, a leading designer and manufacturer of high-precision satellite-based positioning, and heading technologies; Flexi-Coil, specializing in tillage and seeding systems; Miller, manufacturing application equipment; Kongskilde, providing tillage, seeding and hay & forage implements; and Eurocomach, producing a wide range of mini and midi excavators for the construction sector, including electric solutions.

Across a history spanning over two centuries, CNH has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success. As a truly global company, CNH’s 40,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world.

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