Submitted by Ralph Lauren
We are honored to be recognized by Fast Company on its 2022 list of Brands That Matter for our Polo Ralph Lauren Exclusively for Morehouse and Spelman Colleges Collection.
Led by Morehouse College and Spelman College alumni at Ralph Lauren, the collection, book and film celebrate the sartorial traditions and esteemed legacies of HBCUs and reinforce our commitment to expand our portrayal of the American dream.
From Fast Company’s Jude Cramer: “Like many companies, Ralph Lauren found out in 2020 where its representation was lacking—and it has spent the time in the interim, particularly the past year, making good on pledges made. Through partnerships with historically Black colleges Morehouse and Spelman, the brand debuted the Polo Ralph Lauren Exclusively for Morehouse and Spelman Colleges Collection. The collection, which took inspiration from archival yearbooks from the mid-20th century, was modeled by an all-Black cast of models and was accompanied by a documentary film, ‘A Portrait of the American Dream,’ and a commemorative yearbook. Ralph Lauren didn’t simply take inspiration from HBCUs—it celebrated them and told their story, showcasing the fashion industry’s potential for storytelling and inclusion.”
Explore the Polo Ralph Lauren Exclusively for Morehouse and Spelman Colleges Collection and campaign: https://www.ralphlauren.com/
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, footwear & accessories, home, fragrance and hospitality. For more than 50 years, Ralph Lauren’s reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company’s brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children and Chaps, among others, constitute one of the world’s most widely recognized families of consumer brands. For more information, go to https://corporate.ralphlauren.com.
More from Ralph Lauren