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Why And How CMOs Should Champion Employee Engagement

By Marie Hattar, CMO at Keysight Technologies, responsible for brand and global marketing efforts

Why And How CMOs Should Champion Employee Engagement

By Marie Hattar, CMO at Keysight Technologies, responsible for brand and global marketing efforts

Published 12-02-22

Submitted by Keysight Technologies

smiling employee at their desk
Image courtesy of Forbes

Originally published by Forbes on October 18, 2022

The Covid-19 pandemic, uncertain economic conditions, hybrid work environments and many other factors are compelling marketers to find new, creative ways to engage customers. But to achieve their business goals, marketing leaders should also focus on employee engagement. This article will highlight why employee engagement can be a key business driver and what marketing leaders today can do to support their teams.

Why Employee Engagement Is Important

The benefits of employee engagement have been touted for decades. Gallup research shows that companies with the most highly engaged employees experience 43% lower turnover, 18% higher productivity and even 23% higher profitability than those with the least-engaged employees.

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Keysight Technologies

Keysight Technologies

Keysight Technologies, Inc. (NYSE: KEYS) is a leading technology company that helps enterprises, service providers and governments accelerate innovation to connect and secure the world. Keysight's solutions optimize networks and bring electronic products to market faster and at a lower cost with offerings from design simulation, to prototype validation, to manufacturing test, to optimization in networks and cloud environments.

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