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Beyond the Ellen MacArthur Foundation

Some Companies Create Alternative Routes to Circularity Goals

Beyond the Ellen MacArthur Foundation

Some Companies Create Alternative Routes to Circularity Goals

Published 12-01-22

Submitted by SEE®

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Image courtesy of FlexPack Voice

Originally published by FlexPack Voice magazine

By Joel Berg

Different Approaches

Others see reasons to disengage from the work of the foundation, even as they continue to press forward with their efforts to create a circular economy. Sealed Air Corporation was a member of the EMF-led New Plastics Economy initiative from 2016 to 2018. Afterward, the company shifted its focus on strengthen­ing the recycling system for flexible plastics, says Ron Cotterman, vice president of sustainability innovation and strategy at Sealed Air.

“Bringing together like-minded companies to collaborate on circularity initiatives for flexible plastic packaging created a better opportunity for us and our industry,” Cotterman says. “As a result, we created some pretty remarkable circular plastic loops for flexible packaging.”

Sealed Air focused on total system design where it is better to find ways to recycle materials that bring significant societal value, rather than targeting to eliminate materials difficult to recycle today, according to Cotterman.

EMF was an early inspiration for Sealed Air’s commitment to design 100% of its packaging solutions to be recyclable or reusable by 2025 while offering an average of 50% recycled or renewable content across all material solutions. But Sealed Air moved beyond the EMF’s work by leading supply chain collaborations, with partners worldwide to solve the problems with the recycling systems, Cotterman says.

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Sealed Air Corporation (NYSE: SEE), is a leading global provider of packaging solutions that integrate sustainable, high-performance materials, automation, equipment and services. SEE designs, manufactures and delivers packaging solutions that preserve food, protect goods and automate packaging processes. We deliver our packaging solutions to an array of end markets including fresh proteins, foods, fluids and liquids, medical and life science, e-commerce retail, logistics and omnichannel fulfillment operations, and industrials. Our globally recognized solution brands include CRYOVAC ® food packaging, LIQUIBOX ® liquids systems, SEALED AIR ® protective packaging, AUTOBAG ® brand automated packaging systems, and BUBBLE WRAP ® brand packaging. In 2023, SEE generated $5.5 billion in sales and has approximately 17,000 employees who serve customers in 115 countries/territories.

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