From now to the future of well-being
Submitted by Essity
As a leading global hygiene and health company, we continuously gather insights that help us break barriers to well-being and contribute to inclusive, stigma-free societies. This time, we have talked to more than 15,000 people in 15 countries all over the world about the gap between their current behaviors and attitudes towards well-being and how they would like to live in the future.
One key insight from the survey is the link between physical and mental well-being. Our hygiene solutions, educational initiatives and partnerships help reduce shame and social exclusion and to improve both people’s physical and mental health in the process.
Future Personal Care
As we look to the future, our new lifestyles are creating new demands on the well-being and support we need.
One in three claim that they want to worry less about their future well-being, so they can instead focus on more positive aspects of their lives, like dreams and family. There is work to be done then, since as many as two out of three experience barriers to living healthier, stating time and motivation as the biggest.
What People want to focus on the most
Priorities change through the stages of life – from identity forming to having your basics met
During adolescence you want to focus more on the mental and social aspects of personal well-being. As you enter the next stage of life, adulthood, your priorities change to having an active life filled with activism, work and relationships. Parenthood is about security - in terms of your work-life and financials to ensure low stress and sufficient rest and recovery. Middle age is about wellness, being able to rest and recover, eating healthy and being part of a community. During your senior years, the focus shifts to having your core needs met such as being free from pain and discomfort, not being lonely and having time to rest.
Our lifestyles and environment are changing, and so are the support systems we need to be well – physically and mentally.
We are constantly evolving and as a result our body doesn’t look, feel, or react as it used to. We want to nourish both our physical and mental needs to always be as healthy as we can - through all our life stages. However, our lifestyles are creating new needs that we haven’t met before. Needs that set new demands on our well-being and the support we need.
Beyond basic needs of safety, food and sanitation - people are turning inwards to prioritize individual well-being before the communal aspects of well-being such as a sense of belonging and activism. The focus of well-being shifts from personal identity in adolescence to core needs such as being free from pain and discomfort as you get older. The worries of an uncertain world weigh heavy on people’s minds and most cite lack of time and motivation to live healthier and hygienic lives.
Essity is a leading global hygiene and health company that develops, produces and sells Personal Care (Baby Care, Feminine Care, Incontinence Products and Medical Solutions), Consumer Tissue and Professional Hygiene products and solutions.
Our vision is; Dedicated to improving well-being through leading hygiene and health solutions. The name Essity stems from the words essentials and necessities. Sales are conducted in approximately 150 countries under many strong brands, including the leading global brands TENA and Tork, and other brands, such as Leukoplast, Libero, Libresse, Lotus, Nosotras, Saba, Tempo, Vinda and Zewa. Essity has about 48,000 employees and net sales in 2017 amounted to approximately 12.8 bn USD (SEK 109bn, EUR 11.3bn). The business operations are based on a sustainable business model with focus on value creation for people and nature.
The company has its headquarters in Stockholm, Sweden, and is listed on Nasdaq Stockholm. Essity used to be part of the SCA Group.
Tork is a brand of Essity. Essity is a leading global hygiene and health company that develops personal care, professional hygiene and consumer tissue products and solutions. Essity offers Tork paper towels, toilet paper, skin care products, facial tissue, wipers, wet wipes, napkins and other hygiene products for washrooms, wash stations, healthcare areas, food and beverage handling, food preparation, manufacturing and maintenance. For more information, visit http://www.torkusa.com/
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