Stephen Curry, John Legend, The Grand Crew Cast and several NBC News Anchors Participate
Submitted by Comcast Corporation
NEW YORK, November 15, 2022 /CSRwire/ - NBCUniversal announced today the relaunch of The More You Know (TMYK), its trusted and award-winning PSA campaign, in a new conversation series format that dives deeper into some of today’s most pressing issues. Al Roker, Dylan Dreyer, John Legend, Kate Snow, Savannah Sellers, Stephen Curry, and the cast of NBC’s Grand Crew participate in the newly reimagined campaign launching today on Peacock and TheMoreYouKnow.com.
The new format allows for the inclusion of multiple perspectives on subjects such as the environment, criminal justice reform, food insecurity and racial stereotyping. The conversations, ranging from five to nine minutes in length, aim to raise awareness, educate audiences and ultimately spark more dialogue that leads to meaningful change.
The six conversations launching today are:
“The More You Know has always been a powerful platform that educates our viewers on timely topics that impact all of us,” said Hilary Smith, Executive Vice President, Corporate Social Responsibility. “Peacock now affords us a new opportunity to showcase longer form content that requires more context. We are grateful to the marquee talent and nonprofits who are helping us connect with audiences in even more impactful ways.”
“We’re proud to continue our strategic partnership with NBCUniversal to collaborate on the relaunch of the legendary The More You Know,” said Stephen Curry and Erick Peyton, CoFounder & CEO of Unanimous Media. “The More You Know is a powerful program that we have long admired, and we hope this new series sparks important conversations on the timely issues featured within.”
The evolution of TMYK underscores NBCUniversal’s commitment to supporting equity and access in our communities through the art of storytelling. To watch the conversations and learn more, visit TheMoreYouKnow.com.
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