Leaders from Biogen, Bissell, Tata Consultancy Services shared their advice at the Conference Board Corporate Citizenship & Philanthropy Toolbox
Submitted by Carol Cone ON PURPOSE
By: Carol Cone
With a potential recession looming, many businesses are reining in spending by cutting non-essential corporate initiatives. Surprisingly, ESG is not among them, according to recent research from Honeywell. Yet even essential initiatives – which purpose has been proven to be – require thoughtful execution in order to resonate across stakeholder groups.
With this grounding, I was delighted to lead an enlightening conversation with fellow purpose leaders as part of The Conference Board’s Corporate Citizenship & Philanthropy Toolbox event last week. Joining me were Balaji Ganapathy, Global Head of CSR at Tata Consultancy Services, Johanna Jobin, Global Head of Corporate Reputation & Responsibility at Biogen and Executive Director of the Biogen Foundation, and James Sandora, Vice President of Integrated Marketing at Bissell. Together, we explored the state of purpose and ESG today, how to embed it authentically via stakeholders, and the most innovative ways to scale and share impact.
Below, I’ve clustered their collective insights into a few leading themes. I hope they inspire you and your colleagues to activate your organization’s purpose for business and societal impact.
On engaging stakeholders:
On developing solutions to social issues:
On conveying impact:
On looking to the future:
Watch the full session here.
Carol Cone ON PURPOSE is a pioneering consultancy helping companies, brands, and organizations harness the power of social purpose to advance their business and social impact. CCOP's proven approach meets clients at any point on their Â purpose journey to unlock opportunities to build reputation, inspire employees, exceed financial targets, and support the greater good. The consultancy is led by Carol Cone, regarded as one of the founders of the purpose movement in the early 1980s and has been internationally recognized for her work.
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