Submitted by CyberGrants
Celebrated on the Tuesday following Thanksgiving and the widely recognized Black Friday and Cyber Monday shopping events, GivingTuesday marks the formal beginning of the giving season. On this day, companies rally their employees to give gifts of time, money, skills, goods, and advocacy in an effort to show that everyone has something to give and that every act of generosity counts.
With dozens of ways to celebrate, give back, and engage your workforce, developing a GivingTuesday campaign can be time-consuming. Luckily, CyberGrants is here to help! Our latest Impact Playbook was designed to streamline your GivingTuesday planning process and reduce the time, energy, and resources it takes to execute a successful program.
Join the Global Giving Movement
Whether this is your first GivingTuesday or you’re a seasoned professional, our step-by-step guide contains everything you need to make this year the most generous yet! Here’s a sneak preview of what you can expect when your download our GivingTuesday Impact Playbook.
Step 1: Rally Your Workforce
GivingTuesday is rooted in the simple idea that every act of generosity counts and everyone has something to give. Your employees are likely already giving back—whether it’s through donating clothing, giving blood, or helping out an elderly neighbor—doing good is part of everyone’s daily lives. This GivingTuesday, elevate your employees’ everyday efforts by implementing programs that maximize their impact. Here are a few suggestions:
Step 2: Define Your Strategy
Now that we’ve offered some GivingTuesday campaign ideas, it’s time to define your strategy. For example, if you plan to offer your employees a charitable spending account, what’s the budget? Is there a limited timeframe? What kinds of nonprofits are eligible? You’ll need to answer these questions before implementing a successful program.
GivingTuesday is also a great opportunity to engage new participants who have yet to get involved in your CSR programming. Brainstorm ways to target an unengaged segment of your workforce and incentivize participation. Getting their foot in the door is the hard part. Once they’re in, it’s easier to build a long-term, recurring donor base!
Ready to define your strategy? Download our latest Impact Playbook to fill out your campaign strategy worksheet.
Step 3: Communicate Your Efforts
Once you’ve outlined your campaign and identified your goals, it’s time to create a communications plan! With well-timed emails, website promotion, and engaging social media content, you can spark interest and incite action from your community before the giving day officially starts. Plan ahead and roll out your GivingTuesday communications several weeks before the big day. In doing so, you’ll generate plenty of excitement, and your employees will be better equipped to participate. Here are a few communication tactics that we recommend.
At CyberGrants, we know building a successful communications plan takes time, energy, and resources. That’s why we developed a series of templates to help guide your outreach strategy. Download our latest Impact Playbook for a sample GivingTuesday landing page, a series of email templates, social media best practices, and sample social media posts.
Step 4: Launch Your Campaign
Follow our campaign checklist to ensure you’re ready to launch a successful GivingTuesday campaign company-wide!
Step 5: Evaluate Your Success
When GivingTuesday comes to a close, it’s important to evaluate your program’s success. Data analysis at the end of your campaign is a powerful way to understand best practices and areas of opportunity for next year. Begin with the essentials:
Once you’ve got these numbers in hand, you should sit down with your team and explore how this year compared to previous GivingTuesday initiatives:
Your employees have a unique perspective that will contribute to overall success. Listen to their campaign takeaways and integrate them into next year’s GivingTuesday program!
Unify & Amplify All Your Giving Efforts
GivingTuesday is coming up on November 29, 2022—are you prepared to rally your workforce and give back? Our Impact Playbook will help you design an impactful campaign tailored to how and where your employees want to give. With our strategy worksheets, email templates, sample social media posts, additional resources, and more, you’ll have everything you need to start giving and making a difference in your communities. Get your copy today!
But giving back doesn’t stop there! Although GivingTuesday is just one day, there are 51 other Tuesdays throughout the year. Make the magic of GivingTuesday last all year by engaging your employees in year-round giving. See how CyberGrants’ unique giving ecosystem can unify and amplify your giving efforts by bringing all of your philanthropy into one synergistic environment. Sign up for a personalized walkthrough!
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CyberGrants is a leading provider of software-as-a-service (SaaS) solutions for corporate social responsibility management. CyberGrants’ mission is to provide innovative software and services in the most secure and efficient way to help companies manage all CSR initiatives from employee volunteer programs to the entire grants lifecycle. With nearly 20 years experience, CyberGrants has delivered grants management software and corporate philanthropy program software to many of the largest companies and foundations in the world, including more than 50% of the Fortune 100. For additional information on CyberGrants, visit www.cybergrants.com.
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