Submitted by CNH Industrial
In September, CNH Industrial employees across Belgium and Italy were challenged to travel to work using only one form of transport: their bicycles. The program, entitled ‘Biking New Ground’, coincided with European Sustainable Mobility Week and encouraged them to get active, push themselves physically and make a positive environmental impact.
The company has committed to planting one tree for every registered participant, aiming to grow the full CNH Industrial Forest. This aim has been made possible by Treedom – an organization that enables people to plant trees remotely and follow their entire growth path online. Across the week, an incredible 660 new trees were added.
Leading the charge as honorary captain of the Biking New Ground team was Italian ultra-cyclist Paola Gianotti, a four-time Guinness World Record Holder who is the fastest woman to have circumnavigated the planet by bicycle. Her 10 maxims for pedalling beyond one’s limits were printed onto t-shirts given to participants and ensured that employees remained inspired to make a sustainable difference.
About CNH Industrial
CNH Industrial is a world-class equipment and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&D capabilities, and investments that enable the success of its global and regional Brands. Globally, Case IH and New Holland Agriculture supply 360° agriculture applications from machines to implements and the digital technologies that enhance them; and CASE and New Holland Construction Equipment deliver a full lineup of construction products that make the industry more productive. The Company’s regionally focused Brands include: STEYR, for agricultural tractors; Raven, a leader in digital agriculture, precision technology and the development of autonomous systems; Flexi-Coil, specializing in tillage and seeding systems; Miller, manufacturing application equipment; Kongskilde, providing tillage, seeding and hay & forage implements; and Eurocomach, producing a wide range of mini and midi excavators for the construction sector, including electric solutions. Across a history spanning over two centuries, CNH Industrial has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success. As a truly global company, CNH Industrial’s 37,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world.
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