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Spark Good: A New Way To Give Back Just in Time for the Holidays

By Julie Gehrki, Vice President, Philanthropy, Walmart and Vice President, Chief Operating Officer, Walmart Foundation

Spark Good: A New Way To Give Back Just in Time for the Holidays

By Julie Gehrki, Vice President, Philanthropy, Walmart and Vice President, Chief Operating Officer, Walmart Foundation

Published 10-11-22

Submitted by Walmart

drawing of a woman in a blue shirt which says "animal shelter" petting a yellow dog in front of a walmart store

Originally published by Walmart on September 21, 2022

We know that the world is full of big problems. So big that it’s easy for them to make us feel small. But something magical happens when we come together to help our communities. Our collective actions can have a big impact. And impact is our aim.

So, we asked ourselves: How might we do even more good, for more communities, more often? And how do we answer the call from customers and associates to create more opportunities to direct their own giving to the causes they care most about?

The answers to these questions brought us to something totally new.

Today, just in time for the holiday season, we’re launching a new way of giving designed to spark collective action – and big impact – in support of communities nationwide.

We call it Spark Good.

Spark Good makes giving – and getting – easier than ever. It brings a robust suite of giving resources to one convenient location on, providing easy access to programs and tools for nonprofits while empowering customers and associates to rally support for the causes that matter most to them.

Two exciting programs, Round Up and an enhanced registry make it easier to tailor giving.

  • Spark Good Round Up allows customers to round up their purchase total and donate their change at checkout on and in the Walmart app to a public charity of their choice. It’s easy to use and customizable. Whereas most round up programs enable customers to give to a pre-determined charitable partner, Spark Good Round Up puts the community at its center, and the customer in the driver seat.
  • Spark Good Registry works just like a baby or wedding registry, where public charities can create and manage registries for products they want and need, making it easier for customers to ensure their giving supports areas that will make the greatest impact. What was previously Registry for Good, Spark Good Registry is now more customizable for charities enabling them to send charitable receipts and thank their donors.

These are just a few of the exciting resources available to nonprofits and customers through Spark Good.

An impact dashboard will enable customers to see how Walmart and others in their community are supporting their favorite charities. To get things started, Walmart is offering a $50 gift card to the first 2500 local public charities to become verified on the Spark Good platform or enroll in Spark Good Round Up.

We are committed to continuing our long history of strengthening communities, because we believe that when we come together, we can Spark Good.

Visit to learn more.

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Wal-Mart Stores, Inc. (NYSE: WMT) helps people around the world save money and live better - anytime and anywhere - in retail stores, online, and through their mobile devices. Each week, nearly 260 million customers and members visit our 11,535 stores under 72 banners in 28 countries and e-commerce websites in 11 countries. With fiscal year 2016 revenue of $482.1 billion, Walmart employs approximately 2.2 million associates worldwide.

Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity.

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