Ambassador of Hope with Andre Norman

Andre Norman’s early life put him on a path to prison. He worked his way up to being one of the top gang leaders in the Massachusetts prison system and, when presented with the opportunity to be Number One, he had an epiphany that he was the King of Nowhere.

Thus began his educational journey. Norman took classes to receive his GED, studied law to reduce his sentence, and, when he finally got out, became committed to transforming the prison system and the lives of those within it. He and his team even went to the Lee Correctional Institute shortly after it was faced with the worst riot in America’s prison system in 25 years. After their work concluded, there were zero fights, staff assaults, or use of force or weapons. No longer a King of Nowhere, Norman became an Ambassador of Hope.

Norman is a living example of how purpose can be a powerful journey. Regardless of what stage you are at (as either a company or as an individual), Norman’s story serves as a guide: recognizing a need to change, committing and acting, encouraging others to join, and refreshing purpose so it remains relevant and leads to new opportunities.

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Carol Cone ON PURPOSE

Carol Cone ON PURPOSE

Carol Cone ON PURPOSE is a pioneering consultancy helping companies, brands, and organizations harness the power of social purpose to advance their business and social impact. CCOP's proven approach meets clients at any point on their  purpose journey to unlock opportunities to build reputation, inspire employees, exceed financial targets, and support the greater good. The consultancy is led by Carol Cone, regarded as one of the founders of the purpose movement in the early 1980s and has been internationally recognized for her work.

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