Batman and Robin. Thelma and Louise. Shrek and Donkey. We all know the hero and lovable sidekick trope. But, have you ever thought about your environmental, social, governance (ESG) communications strategy this way?

By positioning your community partners as the hero in your ESG story, you can win over audiences and make friends in newsrooms everywhere. Our TriplePundit editors see this first-hand everyday. When companies take a backseat in the narrative and allow the impacted communities to take center-stage, their stories pack a punch.

Our latest eGuide, “How to Avoid the Most Common Mistake in ESG Communications,” will walk you through how to reframe the way you tell your ESG story. Filled with insights from our TriplePundit team, this guide will help your stories reach and resonate with key stakeholders.

In addition to the importance of taking an impact-first approach, this guide covers:

• How to tailor your pitch to different publications
• How to prep your senior leaders to ace every interview
• How sponsored content can help your story go farther

Download our eGuide “How to Avoid the Most Common Mistake in ESG Communications” to learn how to translate your ESG initiatives into a compelling narrative that magnifies the impact of your organization’s work.

3BL

3BL

3BL has revolutionized how brands share their corporate sustainability and social impact progress.

By leveraging our proprietary technology and expansive distribution network, you can easily access disparate and hard-to-reach stakeholders. And, with our best in class analytics suite, you can measure the impact of your ESG initiatives and build a positive reputation that lasts.

Our Brand Studio combines the editorial expertise of TriplePundit's sustainability communicators and the reach of 3BL’s unrivaled distribution network, so you can find new ways to tell your stories better and share them more widely across your target audiences.

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