CASE Construction Equipment, a CNH Industrial brand, is working with CMA and ACM Award-winning singer/songwriter/producer Jon Pardi to bring greater attention to careers in construction through the “Get Down Up North” contest: Five lucky winners will each win an all-expenses-paid trip with a guest to the CASE Customer Center in Tomahawk, Wisconsin, to learn how to operate construction equipment with the country music superstar.

“We need to keep teaching kids that careers in construction bring great pride, lifelong earning potential, and the ability to build a world and path of their own,” says Pardi. “I love every chance I get to go to Tomahawk, and I can’t wait to spend time with another wave of guests there who are eager to learn more about careers in construction.” 

The contest corresponds with the launch of Pardi’s “Ain’t Always the Cowboy” tour — with CASE as the headlining sponsor. The tour is traveling across the United States now and finishes with a headlining show at Nashville’s Ascend Amphitheater on October 1st.

“We are passionate about building up the workforce in the industry, and Jon is a great ambassador who grew up in the industry and understands the value of hard work,” says Terry Dolan, vice president, North America, CASE Construction Equipment. “Get Down Up North” will be a great time, but it will also be an opportunity to get a taste of a career path some may not have considered — and we welcome all with open arms.”

Those interested in the competition can enter online and winners will be announced at CONEXPO-CON/AGG 2023, with the training event taking place in Summer 2023. Training includes a basic overview of equipment and safety practices, as well as skill challenges and stick time to give operators a feel for operating the equipment.

The contest continues the longstanding partnership between CASE and Pardi, which has included an exclusive performance at CONEXPO-CON/AGG 2020, ongoing earthmoving projects with Pardi — who is an experienced equipment operator, as well as an inaugural training event with Pardi in Tomahawk in 2021.

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CNH Industrial

CNH Industrial

CNH Industrial (NYSE: CNHI) is a world-class equipment and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&D capabilities, and investments that enable the success of its global and regional Brands. Globally, Case IH and New Holland supply 360° agriculture applications from machines to implements and the digital technologies that enhance them; and CASE and New Holland Construction Equipment deliver a full lineup of construction products that make the industry more productive. The Company’s regionally focused Brands include: STEYR, for agricultural tractors; Raven, a leader in digital agriculture, precision technology and the development of autonomous systems; Hemisphere, a leading designer and manufacturer of high-precision satellite-based positioning, and heading technologies; Flexi-Coil, specializing in tillage and seeding systems; Miller, manufacturing application equipment; Kongskilde, providing tillage, seeding and hay & forage implements; and Eurocomach, producing a wide range of mini and midi excavators for the construction sector, including electric solutions.

Across a history spanning over two centuries, CNH has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success. As a truly global company, CNH’s 40,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world.

For more information and the latest financial and sustainability reports visit: cnh.com

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