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In Cassinetta, Italy, Whirlpool Corp. Factory Visit Reveals Several Advances in Sustainability for Local Press Corps

In Cassinetta, Italy, Whirlpool Corp. Factory Visit Reveals Several Advances in Sustainability for Local Press Corps

Published 08-01-22

Submitted by Whirlpool Corporation

whirlpool factory

The Whirlpool Corp. site in Cassinetta, northern Italy, reached its zero waste to landfill goal a year ahead of schedule, and reduced its carbon emissions by 38 percent in just four years. Cassinetta is one of many manufacturing, research and development centers in the EMEA (Europe, Middle East, Africa) region for the American household appliance company, which is aiming for carbon neutrality at all of its 54 sites around the world by 2030.

Other sustainable improvements at the plant that manufactures built-in ovens, refrigerators and microwaves include cutting electricity during breaks, recycling plastic, reducing the use of polystyrene, and opting for electric power over fossil fuels. Employing nearly 3,000 employees, the plant sits in close proximity to 80 percent of its supply chain suppliers, reducing the carbon footprint needed to transport components and raw materials to the plant.

Earlier this month, a handful of French journalists were invited to Cassinetta to see the work being done there and to interview plant and EMEA leadership. Watch or read the coverage from Cassinetta in the links below:

BFMTV – Impact : Whirlpool montre l’exemple en Italie, par Rebecca Blanc-Lelouch – 05/07
RSE Magazine – Whirlpool, zero carbon footprint in 2030
The New Factory/L’usineNouvelle – A Cassinetta, comment l’usine italienne de Whirlpool atteint le zéro déchet et réduit ses émissions carbone
Les Echos – Environnement: comment Whirlpool tâche de se mettre en ordre de bataille

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Whirlpool Corporation

Whirlpool Corporation

Whirlpool Corporation (NYSE: WHR) is committed to being the best global kitchen and laundry company, in constant pursuit of improving life at home. In an increasingly digital world, the company is driving purposeful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including WhirlpoolKitchenAidMaytagConsulBrastempAmanaBauknechtJennAirIndesit and InSinkErator. In 2023, the company reported approximately $19 billion in annual sales, 59,000 employees and 55 manufacturing and technology research centers. Additional information about the company can be found at

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